Heart of Gold

LOUIS XIII 100 YEARS GALA DINNER

French cognac maker Louis XIII hosted a gala dinner in July at the Flower Field Hall in Gardens by the Bay to celebrate its special project with acclaimed American musician, Pharrell Williams. The evening’s hashtag, #Ifwecare, summed up the collaborative result, a one-of-a-kind record made of clay featuring a Pharrell musical composition titled 100 Years. A collector’s dream, the record symbolises Louis XIII’S ambition to help push for increased global awareness and action against climate change. The record will not be released until 2117, but only #Ifwecare about the planet. In the meantime, it will age among bottles of precious elixirs in the cellar of Louis XIII.

The special clay record by rapper Pharrell for Louis XIII is housed in a high-tech safe that will automatically unlock come November 2117