In­side Out

With a fo­cus on holis­tic beauty, Sul­wha­soo shows it­self to be the per­fect bal­ance be­tween moder­nity and tra­di­tion. El­iz­a­beth Lee flies to Hong Kong to find out more about the Korean brand’s his­tory

Singapore Tatler - - STYLE -

Any­one who is a fan of K-beauty would prob­a­bly be fa­mil­iar with Sul­wha­soo. Af­ter all, the sto­ried brand has a his­tory that spans at least 50 years, start­ing with the first ABC Gin­seng Cream cre­ated by founder Suh Sung Hwan. His story be­gins in the Korean city of Kaesong, which was known for its su­pe­rior gin­seng prod­ucts, and where Suh stud­ied un­der the ap­pren­tice­ship of his mother, a master in camel­lia oil. In 1960, the young man started his own cos­met­ics firm, and trav­elled to France’s Grasse re­gion, the epi­cen­tre of fra­grances, to broaden his hori­zons. Af­ter find­ing out that gin­seng—the plant revered by Kore­ans for its many ben­e­fi­cial prop­er­ties—had never been used in any beauty prod­uct, he worked with re­searchers to cre­ate the ABC Gin­seng Cream, the first prod­uct of the brand we know to­day as Sul­wha­soo. So how did the vision of one man turn a brand into a beauty pow­er­house? A look back into its ar­chives tells a story where ded­i­cated re­search, with gin­seng as the star in­gre­di­ent, has al­ways been a part of the brand’s legacy. By 1973, Sul­wha­soo had al­ready cre­ated a prod­uct called Gin­seng Sammi, the world’s first cos­metic with gin­seng saponin, a nat­u­rally oc­cur­ring chem­i­cal com­pound in herbs and veg­eta­bles that has also been used in vac­cine for­mu­la­tions to reg­u­late im­mune func­tion. In a time where glob­al­i­sa­tion was not as wide­spread, the brand was al­ready im­port­ing its prod­ucts to 25 coun­tries in the 1980s. In 1997, the brand, pre­vi­ously known only as Sul­wha, added “soo” to its name, and com­pleted its re­search on the seven-year age­ing cy­cle of skin, giv­ing birth to dif­fer­ent skin­care ranges tar­get­ing women of var­i­ous ages. And the rest, as they say, is his­tory.

We were in Hong Kong in Septem­ber to cel­e­brate the global launch of the new Sul­wha­soo Con­cen­trated Gin­seng Re­new­ing Serum. Big-names celebri­ties such as Dakota Fan­ning, Ca­rina Lau and Char­maine Sheh were in at­ten­dance at the event held at the IFC Mall. More im­por­tantly, the face of Sul­wha­soo and star of megahit TV show De­scen­dants of the Sun, Song Hye Kyo made an ap­pear­ance, much to the de­light of her fans. The newest ad­di­tion to the famed Gin­seng range, the Con­cen­trated Gin­seng Re­new­ing Serum, is his­tory-mak­ing on its own. The anti-age­ing serum is said to firm facial con­tours so one can look flaw­less from every an­gle, much like its am­bas­sador Song. This is thanks to a ground­break­ing in­gre­di­ent called the Gin­seni­sphere. The “shell-less” mi­cro­cap­sules of Gin­seni­sphere are in­fused with pre­cious gin­seng seed oil, and when ap­plied onto skin, re­leases a creamy tex­ture that feels in­cred­i­bly nour­ish­ing and pam­per­ing. Gin­seng seed oil is not the only in­gre­di­ent present in the Con­cen­trated Gin­seng Re­new­ing Serum. Af­ter care­fully study­ing the anti-age­ing prop­er­ties of var­i­ous parts of the gin­seng plant, the beauty brand found that the gin­seng leaves, stems and roots all worked in tan­dem with Gin­seni­sphere to im­prove the der­mal and epi­der­mal lay­ers, firm­ing skin from within. Join­ing the serum are the Con­cen­trated Re­new­ing Gin­seng Wa­ter and Con­cen­trated Re­new­ing Gin­seng Emul­sion. For­mu­lated with Steamed Gin­seng Wa­ter Con­cen­trate, the for­mer gives skin a ma­jor mois­ture boost, while pro­mot­ing skin’s re­silience. On the other hand, the lat­ter, which has a light­weight fin­ish on ap­pli­ca­tion, preps skin for the next skin­care steps, and works to firm and pro­tect. Armed with cutting-edge tech­nol­ogy, 50 years of knowl­edge gleaned from rig­or­ous re­search, and a healthy re­spect for Asian wis­dom, Sul­wha­soo re­mains a brand that stays true to its pur­suit of har­mony and time­less beauty.

A THING OF BEAUTY The face of Sul­wha­soo, Korean ac­tress Song Hye Kyo, looks flaw­less from every an­gle

STAR STUD­DED Clock­wise from above: Hollywood star Dakota Fan­ning and Hong Kong celebri­ties Char­maine Sheh and Ca­rina Lau made an ap­pear­ance at the global launch of the lat­est ad­di­tion to the Gin­seng range

GLOW GETTERS The Gin­seng range sees the ad­di­tion of three new prod­ucts: emul­sion, serum and wa­ter, which helps to firm and nour­ish the skin

Newspapers in English

Newspapers from Singapore

© PressReader. All rights reserved.