You don’t have to look far for amaz­ing skincare and makeup brands. These Sin­ga­porean beauty la­bels are mak­ing waves, both lo­cally and in­ter­na­tion­ally

Singapore Women's Weekly (Singapore) - - SETTER STYLE - BY ARISSA HA

Lo­cal skincare brands and the women be­hind them

Hand­made He­roes

Hand­made He­roes’ launch star ted rather serendip­i­tously when founder Lynsey Lim was asked to con­coct some prod­ucts for her sis­ter’s brides­maids’ gifts. They turned out to be a hit, and that’s when the for­mer bank of­fi­cer de­cided to start her own nat­u­ral skincare line. The brand uses only nat­u­ral and ve­gan in­gre­di­ents sourced from the U.S., and are blended by Lynsey based on what she likes, pro­duced them in small batches by hand to en­sure qual­ity and fresh­ness. TRY: Co­co­l­i­cious Lus­cious Lip Scrub, $8.90 (40 g), Coco Frig­gin’ Fan­tas­tic French Rose Lip Tint, $7.90.

Skin Inc

If there’s one per­son who un­der­stand the need for cus­tomised skincare, it’s Sab­rina Tan of Skin Inc. Re­al­is­ing that not ever yone’s skin falls un­der a cookie-cut­ter type, Skin Inc’s My Daily Dose Cus­tom Blended Serum Cock­tail al­lows you to pick three serums based on a com­pre­hen­sive skin anal­y­sis for a blend that’s tai­lored to your skin’s needs. Skin Inc may have be­gun on a tiny red dot, but they’ve gained pop­u­lar­ity in­ter­na­tion­ally, with coun­ters and stores in the U.S.A, Spain, Thai­land, Brunei and Malaysia. How’s that for lo­cal pride? TRY: Skin Inc My Daily Dose Cus­tom Blended Serum Cock­tail, $169 (3 x 10 ml).

Frank Skincare

Frus­trated with skincare that didn’t work for her ac­ne­prone, sen­si­tive skin, Cissy Chen started de­vel­op­ing her own prod­ucts, which led to the birth of Frank Skincare. Cissy ad­vo­cates the need for cus­tomers to learn more about in­gre­di­ents that go into prod­ucts and how they af­fect skin. Frank Skincare’s prod­ucts are 100 per cent or­ganic, and made in small batches to min­imise the use of preser va­tives to pro­long shelf life. TRY: Magic Wipe Cleans­ing Oil, $53 (100 ml), Rosy Mist, $38 (50 ml).

Code Deco

Sin­ga­pore’s first niche per­fume la­bel was the brain­child of Gauri Gar­o­dia, a per­fumer y ex­pert with 21 years of ex­pe­ri­ence un­der her belt. While there are many fra­grances housed un­der designer la­bels, Code Deco sets it­self apart with de­vel­op­ing fra­grances with dif­fer­ent scent com­bi­na­tions as op­posed to what's trendy. Each of Code Deco’s ex­quis­ite scents are in­spired by a mood or sce­nario – think windy sea mist from the Tas­man sea, or a bou­quet of fresh flow­ers dur­ing sum­mer – each evok­ing a sense of es­cape to a dif­fer­ent time and place. TRY: Eau de Rose, $175 (50 ml), White Oud, $175 (50 ml).


Grow­ing up, Claire Au was amazed at her mother’s ded­i­ca­tion to skincare. When the time came for Claire to go through the same tire­less reg­i­men, she took mat­ters in her own hands and cre­ated Auo­live, a no-frills skincare la­bel with Swiss-for­mu­lated in­gre­di­ents. The Day Glower, is a mois­turiser, anti-age­ing serum, sunscreen and makeup primer in one – ideal for busy women. TRY: Ra­di­ance Re­vealer, $58 (50 ml).

Al­lies of Skin

In a lit­tle more than a year, Al­lies of Skin has ex­panded its reach in­ter­na­tion­ally, be­com­ing the first Sin­ga­porean brand to be stocked at luxur y on­line store, Net-a-Porter and Mr Porter. For­mu­lated by founder Ni­co­las Travis, each prod­uct is also al­ler­gyand der­ma­tol­o­gist-tested to drive skin’s nat­u­ral heal­ing abil­i­ties. The brand star ted with just three prod­ucts, and re­cently added their four th, the Bright Fu­ture Overnight Fa­cial, a hy­drat­ing peel (the first of its kind) which is gen­tle enough to be ap­plied overnight to help you achieve bright and dewy skin while you sleep. With his mas­sive suc­cess both lo­cally and over­seas, Nicholas was also re­cently named one of Forbes 30 Un­der 30 Asia. TRY: 1A™ Overnight Mask, $139 (50 ml), Bright Fu­ture Overnight Fa­cial, $150 (50 ml).


At 22, most of us are still fig­ur­ing out life, but Tay Yu Hui of 13rushes took it upon her­self to launch cru­elty-free makeup brushes af­ter view­ing an an­i­mal cru­elty video. Nat­u­ral bris­tles de­rived from an­i­mal fur, was con­sid­ered su­pe­rior to syn­thetic bris­tles, but the lat­ter’s qual­ity has im­proved over the years. 13rushes pro­duces high qual­ity makeup brushes that are hy­poal­ler­genic, and mim­ics the qual­i­ties of an­i­mal hair, with­out the cru­elty. TRY: An­gled Flat Foun­da­tion Brush, $25, Fluffy Blender, $18, Pre­ci­sion High­lighter Brush, $19.

Faux Fayc

Beauty junkies Yuan Ng and Eileen Poh launched their makeup la­bel Faux Fayc with just one prod­uct – the Fauxlash Mas­cara Duo. Recog­nis­ing that most fi­bre lash ex­ten­sions are in white, the duo set out to cre­ate black ex­ten­sions which would suit Asians bet­ter, and it re­mains one of their best-sell­ing prod­ucts. Faux Fayc now of­fers a wide range of makeup prod­ucts for the eyes, lips, cheeks and skin. TRY: Fauxlash Mas­cara Duo, $39, Faux­cealer Full Cover Con­cealer, $38 .

The Gen­tle La­bel

Founded by for­mer art direc­tor Genevieve Tan, The Gen­tle La­bel fo­cuses on the use of nat­u­ral in­gre­di­ents that are gen­tle on the skin. Its only prod­uct right now is the Or­ganic Heal­ing Balm, a mul­ti­pur­pose prod­uct which is cer­ti­fied or­ganic by The Soil As­so­ci­a­tion, UK’s lead­ing body for or­ganic cer­ti­fi­ca­tion. Its in­gre­di­ents list is short, which means that there are no un­nec­es­sary fillers – only the essentials. Pop this in your purse to soothe dr y lips and cu­ti­cles, or to smooth out frizzy hair. TRY: Or­ganic Heal­ing Balm, $22 (25 ml).

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