You don’t have to look far for amazing skincare and makeup brands. These Singaporean beauty labels are making waves, both locally and internationally
Local skincare brands and the women behind them
Handmade Heroes’ launch star ted rather serendipitously when founder Lynsey Lim was asked to concoct some products for her sister’s bridesmaids’ gifts. They turned out to be a hit, and that’s when the former bank officer decided to start her own natural skincare line. The brand uses only natural and vegan ingredients sourced from the U.S., and are blended by Lynsey based on what she likes, produced them in small batches by hand to ensure quality and freshness. TRY: Cocolicious Luscious Lip Scrub, $8.90 (40 g), Coco Friggin’ Fantastic French Rose Lip Tint, $7.90.
If there’s one person who understand the need for customised skincare, it’s Sabrina Tan of Skin Inc. Realising that not ever yone’s skin falls under a cookie-cutter type, Skin Inc’s My Daily Dose Custom Blended Serum Cocktail allows you to pick three serums based on a comprehensive skin analysis for a blend that’s tailored to your skin’s needs. Skin Inc may have begun on a tiny red dot, but they’ve gained popularity internationally, with counters and stores in the U.S.A, Spain, Thailand, Brunei and Malaysia. How’s that for local pride? TRY: Skin Inc My Daily Dose Custom Blended Serum Cocktail, $169 (3 x 10 ml).
Frustrated with skincare that didn’t work for her acneprone, sensitive skin, Cissy Chen started developing her own products, which led to the birth of Frank Skincare. Cissy advocates the need for customers to learn more about ingredients that go into products and how they affect skin. Frank Skincare’s products are 100 per cent organic, and made in small batches to minimise the use of preser vatives to prolong shelf life. TRY: Magic Wipe Cleansing Oil, $53 (100 ml), Rosy Mist, $38 (50 ml).
Singapore’s first niche perfume label was the brainchild of Gauri Garodia, a perfumer y expert with 21 years of experience under her belt. While there are many fragrances housed under designer labels, Code Deco sets itself apart with developing fragrances with different scent combinations as opposed to what's trendy. Each of Code Deco’s exquisite scents are inspired by a mood or scenario – think windy sea mist from the Tasman sea, or a bouquet of fresh flowers during summer – each evoking a sense of escape to a different time and place. TRY: Eau de Rose, $175 (50 ml), White Oud, $175 (50 ml).
Growing up, Claire Au was amazed at her mother’s dedication to skincare. When the time came for Claire to go through the same tireless regimen, she took matters in her own hands and created Auolive, a no-frills skincare label with Swiss-formulated ingredients. The Day Glower, is a moisturiser, anti-ageing serum, sunscreen and makeup primer in one – ideal for busy women. TRY: Radiance Revealer, $58 (50 ml).
Allies of Skin
In a little more than a year, Allies of Skin has expanded its reach internationally, becoming the first Singaporean brand to be stocked at luxur y online store, Net-a-Porter and Mr Porter. Formulated by founder Nicolas Travis, each product is also allergyand dermatologist-tested to drive skin’s natural healing abilities. The brand star ted with just three products, and recently added their four th, the Bright Future Overnight Facial, a hydrating peel (the first of its kind) which is gentle enough to be applied overnight to help you achieve bright and dewy skin while you sleep. With his massive success both locally and overseas, Nicholas was also recently named one of Forbes 30 Under 30 Asia. TRY: 1A™ Overnight Mask, $139 (50 ml), Bright Future Overnight Facial, $150 (50 ml).
At 22, most of us are still figuring out life, but Tay Yu Hui of 13rushes took it upon herself to launch cruelty-free makeup brushes after viewing an animal cruelty video. Natural bristles derived from animal fur, was considered superior to synthetic bristles, but the latter’s quality has improved over the years. 13rushes produces high quality makeup brushes that are hypoallergenic, and mimics the qualities of animal hair, without the cruelty. TRY: Angled Flat Foundation Brush, $25, Fluffy Blender, $18, Precision Highlighter Brush, $19.
Beauty junkies Yuan Ng and Eileen Poh launched their makeup label Faux Fayc with just one product – the Fauxlash Mascara Duo. Recognising that most fibre lash extensions are in white, the duo set out to create black extensions which would suit Asians better, and it remains one of their best-selling products. Faux Fayc now offers a wide range of makeup products for the eyes, lips, cheeks and skin. TRY: Fauxlash Mascara Duo, $39, Fauxcealer Full Cover Concealer, $38 .
The Gentle Label
Founded by former art director Genevieve Tan, The Gentle Label focuses on the use of natural ingredients that are gentle on the skin. Its only product right now is the Organic Healing Balm, a multipurpose product which is certified organic by The Soil Association, UK’s leading body for organic certification. Its ingredients list is short, which means that there are no unnecessary fillers – only the essentials. Pop this in your purse to soothe dr y lips and cuticles, or to smooth out frizzy hair. TRY: Organic Healing Balm, $22 (25 ml).