Chief Mar­ket­ing Of­fi­cer, Two Roads Hos­pi­tal­ity

Singapore Women's Weekly (Singapore) - - GREAT WOMEN OF OUR TIME -

Doris Goh wants to el­e­vate your travel ex­pe­ri­ence. And that’s just what she’s done in her role as Chief Mar­ket­ing Of­fi­cer of Two Roads Hos­pi­tal­ity, which owns plush bou­tique brand Alila Spa & Re­sorts. “What is lux­ury? Lux­ury is gra­cious­ness. It’s about tak­ing care of one an­other and reach­ing out so we can be a com­mu­nity,” she says. “When you go on hol­i­day you want to take back that feel­ing that makes you feel in­spired. We can give you that be­cause we work in har­mony with the vil­lagers near our prop­er­ties, to give you an ex­pe­ri­ence of the lo­cal culture.” For in­stance, guests at Alila can look for­ward to try­ing their hand at an­cient Ja­vanese arts in Solo, or dis­till­ing Da­mask rose water with Arab fam­i­lies in Oman. Like Alila, Doris is col­lect­ing a long list of ac­co­lades. She was re­cently awarded CMO Asia’s Lead­er­ship Ex­cel­lence Award as one of Asia’s 50 Women Lead­ers in Mar­ket­ing.

WORDS TO LIVE BY: “If you’re not happy do­ing what you’re do­ing, you’ll never be good at it.”

NEXT UP: “I want peo­ple to un­der­stand how frag­ile the world’s ecosys­tem is, so I re­ally want to drive home the mes­sage of sus­tain­able tourism.”

Mesh top from Sport­max; gold pleated skirt from Max&Co; ban­gle and ring, both from Gold­heart; and shoes from Tory Burch.

Newspapers in English

Newspapers from Singapore

© PressReader. All rights reserved.