HERO Of The Pack
Good things come in small (and beautiful) packages, like the Garnier Skin Naturals Light Complete Yoghurt Sleeping Mask, which was designed in Singapore
Cult beauty products do wonders for your skin, but they also need great designs to make them stand out on the shelves. While Korea and Japan may lead Asian beauty trends, Singapore typically leads the wave of beauty trends in South Asia. This is why the L’Oreal group engaged design agency Why? Beauty Design’s Singapore arm to produce packaging designs for its upcoming products in South Asia, including the new Garnier Skin Naturals Light Complete Yoghurt Sleeping Mask.
Whitening skincare is hugely popular in Asia, and Garnier’s Light Complete is the brand’s #1 whitening skincare range. Launched in June, the Garnier Skin Naturals Light Complete Yoghurt Sleeping Mask contains soy yoghurt probiotic extract, vitamin C and lemon essence to brighten your skin while you enjoy your beauty sleep, banishing dark spots and dull skin.
Why Singapore? The Singapore team of Why? Beauty Design was chosen for this project as they were passionate and pro-active in their beauty research, deep-diving with the Garnier team to ensure that the pack designs resonated deeply with Garnier’s consumers.
Working with Why? Beauty Design’s Singapore team has also enabled a targeted approach for South Asia, which is different from other markets like Europe and America. In South Asia, product development is centered on the natural concept as the brand is known as “Garnier Skin Naturals”; in Europe, it is “Garnier Skin Active.” Garnier’s products in South Asia need a fresh, light look to match its natural image.
Singapore agencies are also strong because of their exposure to global design trends. They have a much higher quality of postproduction, and are also able to maintain consistency in brand understanding and image across markets.
As we celebrate National Day this month, we’re proud to share in the beauty of local designs. With Garnier’s cutting edge skincare technology and Singapore’s strong design capabilities, it’s no wonder they’ve produced a winning combo.
Garnier Skin Naturals Light Complete Night Yoghurt Sleeping Mask ($19.90 for 50 ml – please check with individual retailers for their pricing) is available at leading pharmacies, including Watsons, Guardian and selected hypermarkets and supermarkets.