Com­ing Up Roses

We go on a quest for beauty at Lancôme’s Declar­ing Hap­pi­ness Shang­hai ex­hi­bi­tion

Singapore Women's Weekly (Singapore) - - CONTENTS -

“It’s never too early, it’s never too late, to be all you can be.” That’s the phi­los­o­phy be­hind Lancôme’s “Love Your Age” cam­paign as well as the Declar­ing Hap­pi­ness ex­hi­bi­tion in Shang­hai which I was in­vited to at­tend in June. You have the power to de­fine your beauty, and you have the power to cre­ate your own happy, such are the em­pow­er­ing mes­sages that the beauty brand puts forth in its aim to cel­e­brate women. And we, at The Weekly, can’t agree more.

The Chi­nese are known to pull out all the stops, and they didn’t let us down. If you’ve been fol­low­ing us on so­cial me­dia, you may have al­ready seen some of the ex­hibits and celebri­ties in­vited to grace the event held at the new HKRI Taikoo Hui in the vi­brant Jing’an Dis­trict in Shang­hai. The ex­hi­bi­tion had me gob­s­macked. The scale of it (1,500 sq m), and the de­tailed thought and cre­ativ­ity put into ev­ery “set”, to care­fully in­ter­pret were im­pres­sive. Me­dia, usu­ally treated to the best and the first glimpses of de­signs and prod­ucts,

are of­ten­times spoilt, but I could hear the con­stant “wows”, “oohs” and “aahs” as we were guided through the two floors of clev­erly-de­signed ex­pe­ri­en­tial sets.

As we moved from one room to the next, our senses were thrilled – through light play, mu­sic, tac­tile dis­plays and spots for per­fect In­sta­gram shots. Also mak­ing its de­but, and war­rant­ing a set of its own with mag­i­cal blue lights, was the Ad­vanced Génifique Sen­si­tive An­tiox­i­dant Face Serum (out this month), for­mu­lated to soothe dis­tressed skin. Blue be­cause the key in­gre­di­ents of fer­ulic acid and vi­ta­min E com­bine into a blue so­lu­tion that’s re­leased when the cap is first twisted.

Some of my favourite sets in­clude the metal sculp­ture of rose pe­tals de­pict­ing Lancôme’s iconic flo­ral sym­bol, and the strik­ing Rén­ergie set. The skin­care range is de­vel­oped in a ze­ro­grav­ity en­vi­ron­ment by an Euro­pean space agency – so a setup was cre­ated to make you look as if you were float­ing in outer space.

We were priv­i­leged to take in the sets prior to the ex­hi­bi­tion open­ing, and when evening ar­rived, so did the stars: Lancôme am­bas­sador and ac­tress Lily Collins, the brand’s new face and Vic­to­ria’s Se­cret model Tay­lor Hill, as well as Chi­nese stars in­clud­ing Yu Fei­hong, Zhou Dongyu, and Chun Xia. And the night ended on a high as Tia Ray, a fi­nal­ist from The Voice of

China Sea­son 4, en­ter­tained. Look­ing back on the trip I have to say one of the high­lights would be get­ting to in­ter­view ac­tress Lily Collins. With­out any airs, she wel­comed the Sin­ga­pore me­dia and put ev­ery­one at ease quickly. Hav­ing re­leased a book called Un­fil­tered: No Shame, No Re­grets,

Just Me, in which she tack­les is­sues like self­con­fi­dence and body im­age, the 28-year-old is the per­fect poster girl for the #lovey­ourage cam­paign. She says, “Beauty is ac­cept­ing what is dif­fer­ent about our­selves – it’s the quirky things that make us beau­ti­ful.”

Blue is the colour of the po­tent in­gre­di­ents in Lancôme’s Ad­vanced Génifique Sen­si­tive An­tiox­i­dant Face Serum. Model Tay­lor Hill re­cently joined the Lan­come fam­ily. Nat­u­rally, I got side­tracked by the lip­pies at the L’Ab­solu Rouge dis­play.

Thou­sands of fresh roses wel­comed guests at Lancôme’s “Declar­ing Hap­pi­ness” ex­hi­bi­tion in Shang­hai. Me amidst steel pe­tals of the iconic rose. Brit Ac­tress Lily Collins proves age is but a num­ber. Tia Ray Yu Fei­hong Chun Xia

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