En­tre­pre­neur & Founder of 77th Street

Singapore Women's Weekly (Singapore) - - GREAT WOMEN OF OUR TIME 2017 -

Never say die: That’s the at­ti­tude that Elim has adopted through­out her en­tre­pre­neur­ial jour­ney. From hum­ble be­gin­nings as founder of streetwear la­bel, 77th Street, to the start of a new ven­ture with lo­gis­tics app FastFast de­liv­ery, and the birth of a culinary empire with her I’m KIM Korean BBQ and GoroGoro Steam­boat restau­rants, Elim is a study on how to evolve as an en­tre­pre­neur ac­cord­ing to mar­ket needs.

Pretty im­pres­sive for some­one who was writ­ten off by her teach­ers as a child. “In school, I used to get Fs all the time, but I didn’t let it get me down,” she re­veals. “I’ve since col­lected a lot more Fs in my life. F for fash­ion, F for FastFast app, F for F&B, and F for fish be­cause my fam­ily’s in­vested in fish farm­ing in In­done­sia. So get­ting an F isn’t as bad as it’s made out to be!” While her busi­ness ven­tures have been lu­cra­tive to say the least, Elim is quick to point out that she’d rather her var­i­ous com­pa­nies make a so­cial im­pact than make money. “Ev­ery­thing starts from the heart. Equally as im­por­tant as do­ing well is do­ing some good in the world, so I’ve al­ways tried to re­mem­ber the less for­tu­nate even when chasing suc­cess,” she shares. “Money is neu­tral; it’s what you do with the money you make that mat­ters.”

Jacket and shirt, stylist’s own.

Newspapers in English

Newspapers from Singapore

© PressReader. All rights reserved.