Can-Do At­ti­tude

At the Pan­dora Au­tumn/ Win­ter 2017 launch in Hong Kong, ac­tress Char­lene Choi re­minds us to savour the mo­ment

Singapore Women's Weekly (Singapore) - - CONTENTS - BY BAR­BARA KOH

We ask Char­lene Choi for her se­crets to con­fi­dence and hap­pi­ness

Char­lene Choi is re­served at first – but you re­alise it’s merely be­cause she isn’t sure about her English. Once you as­sure her she can be who she is, and speak com­fort­ably, she re­laxes. She’s funny and down to earth, but what strikes you most is her spunk. The 35-year-old Hong Kong singer­ac­tress, who was in­vited to grace the starstud­ded launch (other celebs in­cluded the charm­ing Ekin Cheng and ex-Miss Hong Kong Grace Chan) of Pan­dora’s Au­tumn/Win­ter 2017 Col­lec­tion in Hong Kong’s newly-opened Kerry Ho­tel, shares, “I am a can-do woman. I’m not the kind of per­son who pro­cras­ti­nates. I’ll take ac­tion.”

This makes her per­fect for Pan­dora’s global ‘DO’ cam­paign that in­spires women to be true to them­selves. Char­lene adds, “Take for ex­am­ple the re­cent movie 77

Heart­breaks. I liked the story so much that I de­cided to in­vest in it – and it’s sat­is­fy­ing to see that it’s done so well at the box of­fice.”

Char­lene, who at­tributes her youth­ful looks to her mother’s herbal soups and hav­ing a pos­i­tive mind­set, says it’s im­por­tant to en­joy the mo­ment. And it’s cer­tainly in line with what Pan­dora has dis­cov­ered through a sur­vey con­ducted on 7,000 women across eight coun­tries and three con­ti­nents. The re­sults show 80 per cent of the women sur­veyed are in­spired by pho­tog­ra­phy which cel­e­brates life’s lit­tle tri­umphs, those lit­tle mo­ments Char­lene men­tions, over self­ies.

Minna Phillip­son, Se­nior Vice Pres­i­dent and Chief Mar­ket­ing Of­fi­cer at Pan­dora, says, “The re­sults high­light how in to­day’s fast­paced, dig­i­tal age, women of­ten haven’t the time to re­flect on and cel­e­brate their daily ac­com­plish­ments. At Pan­dora, we want to in­spire women to recog­nise the im­pact of the things they do – great or small – and will bring this mes­sage to life in a new stage of our on­go­ing ‘DO’ cam­paign which cham­pi­ons be­ing true to who you are.”

Char­lene re­it­er­ates, “Ev­ery­one is spe­cial. Don’t com­pare your­self to oth­ers. Just be your­self and do what you like and want to do – en­joy­ing each mo­ment.”

Is­abella Mann, VP of Mar­ket­ing, Pan­dora Asia, with Ekin Cheng and Char­lene Choi.

Ex-Miss Hong Kong Grace Chan shows off some of Pan­dora’s new­est pieces.

Ed­i­tor-in-Chief Bar­bara Koh with ac­tress Char­lene Choi.

De­tailed craf­st­man­ship on show at the Pan­dora party in Hong Kong.

Pan­dora’s ‘DO’ cam­paign cham­pi­ons be­ing true to who you are.

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