At the Pandora Autumn/ Winter 2017 launch in Hong Kong, actress Charlene Choi reminds us to savour the moment
We ask Charlene Choi for her secrets to confidence and happiness
Charlene Choi is reserved at first – but you realise it’s merely because she isn’t sure about her English. Once you assure her she can be who she is, and speak comfortably, she relaxes. She’s funny and down to earth, but what strikes you most is her spunk. The 35-year-old Hong Kong singeractress, who was invited to grace the starstudded launch (other celebs included the charming Ekin Cheng and ex-Miss Hong Kong Grace Chan) of Pandora’s Autumn/Winter 2017 Collection in Hong Kong’s newly-opened Kerry Hotel, shares, “I am a can-do woman. I’m not the kind of person who procrastinates. I’ll take action.”
This makes her perfect for Pandora’s global ‘DO’ campaign that inspires women to be true to themselves. Charlene adds, “Take for example the recent movie 77
Heartbreaks. I liked the story so much that I decided to invest in it – and it’s satisfying to see that it’s done so well at the box office.”
Charlene, who attributes her youthful looks to her mother’s herbal soups and having a positive mindset, says it’s important to enjoy the moment. And it’s certainly in line with what Pandora has discovered through a survey conducted on 7,000 women across eight countries and three continents. The results show 80 per cent of the women surveyed are inspired by photography which celebrates life’s little triumphs, those little moments Charlene mentions, over selfies.
Minna Phillipson, Senior Vice President and Chief Marketing Officer at Pandora, says, “The results highlight how in today’s fastpaced, digital age, women often haven’t the time to reflect on and celebrate their daily accomplishments. At Pandora, we want to inspire women to recognise the impact of the things they do – great or small – and will bring this message to life in a new stage of our ongoing ‘DO’ campaign which champions being true to who you are.”
Charlene reiterates, “Everyone is special. Don’t compare yourself to others. Just be yourself and do what you like and want to do – enjoying each moment.”
Isabella Mann, VP of Marketing, Pandora Asia, with Ekin Cheng and Charlene Choi.
Ex-Miss Hong Kong Grace Chan shows off some of Pandora’s newest pieces.
Editor-in-Chief Barbara Koh with actress Charlene Choi.
Detailed crafstmanship on show at the Pandora party in Hong Kong.
Pandora’s ‘DO’ campaign champions being true to who you are.