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Com­mu­ni­ca­tion is key Be sure to let the team know ex­actly what it is you’re after. Show them the sto­ry­board, tell them what the story is, the mo­ti­va­tion be­hind each shot, and what they’ll be used for. That way ev­ery­one can work to­wards the same goals, and be sure to give con­stant feed­back as the shoot pro­gresses. Be pos­i­tive Al­ways give con­struc­tive com­ments, as neg­a­tiv­ity will lower morale and the qual­ity of your images. Praise keeps peo­ple mo­ti­vated, and helps the sub­ject feel con­fi­dent so they can be at their best. Mu­sic can also keep en­ergy lev­els high and set the right mood. There are no rules Pable Pi­casso said “learn the rules like a pro, so you can break them like an artist”. In­stead of fol­low­ing con­ven­tions like the rule of thirds, place the sub­ject at the edge or in­tro­duce a sig­nif­i­cant tilt to have a dra­matic ef­fect. Keep it go­ing Take con­stant breaks to re­view what you’ve al­ready cap­tured. Once you feel you’ve cov­ered the re­quired shots for an out­fit, try some free play if you have time. Iden­tify the el­e­ments you like and try some vari­a­tions. The more shots you have to choose from the bet­ter, and you might even be pleas­antly sur­prised by the re­sults. De­tails, de­tails Pay at­ten­tion to as much as you can. Even though your team mem­bers are sup­posed to take care of their par­tic­u­lar ar­eas, you’re ul­ti­mately re­spon­si­ble for the im­age, so you have to be alert and en­sure the model looks their best. Care­ful ed­its Post pro­cess­ing and edit­ing can make your images look bet­ter, but en­sure you en­hance the im­age with­out al­ter­ing the ap­pear­ance of the clothes too much. Smooth out creases, erase blem­ishes, and tweak set­tings to bring out de­tails, but make sure things like colour stay con­sis­tent. Un­less the sit­u­a­tion calls for it, of course. Out­put mat­ters Keep in mind where the shot will end up. If it’s for your own port­fo­lio, there’s no prob­lem, but if it’s for pro­duc­tion, dif­fer­ent for­mats will re­quire spe­cial treat­ment in post. For ex­am­ple, matt pa­per will ap­pear duller and re­quire more sat­u­ra­tion.

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