Safra mem­ber­ship dou­bles to over 600,000

The New Paper - - NEWS - JOSE HONG, THE STRAITS TIMES

Club will be turn­ing ‘smart’ with help from tech­nol­ogy to stay rel­e­vant

Safra’s mem­ber­ship has al­most dou­bled to over 600,000 this year, partly be­cause of the oneyear com­pli­men­tary mem­ber­ship of­fered in 2017 as part of the NS50 Recog­ni­tion Pack­age.

Se­nior Min­is­ter of State for De­fence and Safra deputy pres­i­dent Ma­liki Os­man re­vealed the fig­ures dur­ing the 14th Safra Awards yes­ter­day. The din­ner at Safra Mount Faber also marked Safra’s 45th an­niver­sary.

Dr Ma­liki said that by us­ing the fa­cil­i­ties and tak­ing part in Safra events, NS­men can share their na­tional ser­vice ex­pe­ri­ences with their fam­i­lies, thus al­low­ing them to fos­ter greater loy­alty to Sin­ga­pore.

“The re­al­i­sa­tion that they serve to de­fend their loved ones brings the whole fam­ily closer to­gether with a deeper sense of shared con­vic­tion on the im­por­tance of NS­men’s ser­vice to the na­tion,” he said.

Dr Ma­liki added that Safra “has to con­stantly evolve and rein­vent it­self to stay rel­e­vant and be at the fore­front of meet­ing NS­men’s needs as their pre­ferred life­style club”.

To this end, Safra aims to trans­form into “smart clubs” through tech­nol­ogy, mak­ing it eas­ier for mem­bers to use its fa­cil­i­ties and ac­cess in­for­ma­tion on the In­ter­net.

Mem­bers have ac­cess to fa­cil­i­ties such as the in­door wa­ter play­ground at Safra Pung­gol, and the Nur­tureS­tars Preschool cen­tre present in all Safra clubs as well as events such as the Safra Sin­ga­pore Bay Run and Army Half Marathon.

AWARD

At yes­ter­day’s event, 77-yearold re­tiree Yip Hoi Kee re­ceived the long-ser­vice award for his 45 years of mem­ber­ship.

The found­ing mem­ber of the Safra Pho­to­graphic Club, set up in 1987, joined Safra be­cause of his pas­sion for photography.

“I wanted to teach so oth­ers would have an eas­ier time learn­ing photography. So I joined as a photography in­struc­tor,” said Mr Yip, who was a tech­ni­cal of­fi­cer be­fore re­tire­ment.

He stopped be­ing an in­struc­tor around the year 2000.

It was also an­nounced at the din­ner that the We Sa­lute Our NS­men cam­paign has sur­passed its goal of 50,000 salutes.

The cam­paign, which be­gan in June, en­cour­aged the pub­lic to sa­lute na­tional ser­vice­men they know or meet in their daily lives.

More than 250,000 salutes were gar­nered via so­cial me­dia and in­ter­ac­tive photo kiosks set up across the is­land.

De­fence Min­is­ter and chair­man of the Safra Board of Gov­er­nors, Dr Ng Eng Hen, was the guest of hon­our.

jose­hong@sph.com.sg

PHOTO: THE STRAITS TIMES

Mr Yip Hoi Kee has been a Safra mem­ber for 45 years.

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