Re­tail­ers re­port growth in Sin­gles’ Day sales

The New Paper - - NEWS - YUNITA ONG

The Sin­gles’ Day shop­ping ex­trav­a­ganza soared to new heights this year, as shop­pers took ad­van­tage of deep dis­counts of­fered by re­tail­ers last Sat­ur­day.

In Sin­ga­pore, on­line sales for this year’s 11.11 sale rose by 60 per cent from last year. All on­line en­gage­ments, in­clud­ing brows­ing and pur­chas­ing, were 2.4 times higher, said mar­ket­ing tech­nol­ogy com­pany Cri­teo.

Nov 11 is known as Sin­gles’ Day be­cause of the re­peated digit, one, in the date.

Chi­nese In­ter­net gi­ant Al­ibaba, which launched the first 11.11 sale in 2009, set a record $34.6 bil­lion in sales this year.

Re­tail­ers here also showed strong gains.

Qoo10 raked in $6 mil­lion in Sin­ga­pore sales, nearly dou­bling last year’s $3.5 mil­lion. Top sell­ers were beauty prod­ucts, footwear and gad­gets.

Lo­cal e-com­merce firm ShopBack re­ceived close to 6,000 or­ders — six times higher than nor­mal — in an hour from peo­ple in Sin­ga­pore, Malaysia, the Philip­pines, In­done­sia, Thai­land and Tai­wan.

Mr Vin­cent Wong, coun­try head of ShopBack Sin­ga­pore, said: “Al­most 60 per cent of the web and app traf­fic came from new cus­tomers. This sig­nalled the pos­si­bil­ity that the Sin­gles’ Day hype has en­cour­aged peo­ple who did not have the habit of shop­ping on­line to jump on the band­wagon.”

yu­ni­taso@sph.com.sg

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