BEHIND THE SCENES
The story of how luxury watch companies are immersing themselves in the cinematic world by sponsoring fi lm festivals and honouring emerging talents.
If not for Piaget, the critically acclaimed 2008 American fi lm Wendy and Lucy might not have been made. The fi lm starring Michelle Williams landed on many movie critics’ top 10 lists in the year it was released, and bagged Best Picture at the 12th Toronto Film Critics Association Awards.
Granted, Neil Kopp – one of the film’s producers – might have found an alternative source of funding even if he had not been awarded a US$25,000 (S$34,000) grant as the winner of the Piaget Producers Award in 2008. That was the fi rst year the brand became a patron of the Film Independent Spirit Awards, a ceremony dedicated to indie fi lmmakers. But as Kopp readily shares via e-mail, the Piagetsponsored award “could not have come at a better time”.
Says the American producer: “It allowed me and my producing partner Anish Savjani to develop Wendy and Lucy, which at the time was going to be our next film with (screenwriter/ director) Kelly Reichardt. It also helped us to form our company, Filmscience, at a time when we were tempted to step out for well-paying commercial work. This financial freedom gave us a huge boost towards establishing a business.” Kopp’s career has since gone from strength to strength: He co-produced Reichardt’s latest endeavour, Certain Women, a fi lm starring Williams, Kristen Stewart and Laura Dern, which premiered at the Sundance Film Festival in January 2016.