The Peak Selections: Timepieces - - Off The Cuff -

HOW LUX­URY WATCH AND JEWELLERY BRANDS SUP­PORT THE WORLD OF FILM. CHOPARD Since 1998, Chopard has been the official part­ner of the Cannes Film Fes­ti­val, man­u­fac­tur­ing in its Geneva work­shops the fa­mous gold-and-crys­tal Palme d’Or tro­phy that re­wards the best film. In 2001, it also be­gan award­ing the Trophee Chopard to young ac­tors. John Boyega ( Star Wars) and Bel Pow­ley ( The Diary of a Teenage Girl) were the award win­ners in 2016. GLASHUTTE ORIG­I­NAL In 2011, Glashutte Orig­i­nal de­cided to back the Ber­li­nale, award­ing promis­ing young Ger­man di­rec­tors with the “Made in Ger­many – Per­spek­tive Fel­low­ship” prize worth 15,000 eu­ros (S$22,500). Janna Ji Won­ders re­ceived the 2016 award for her project Walchensee For­ever. Tra­di­tion be­ing im­por­tant to the brand, it also spon­sors the fes­ti­val’s Ret­ro­spec­tive seg­ment, which show­cases vin­tage and clas­sic films from around the world. IWC A rel­a­tive new­comer to film spon­sor­ship – it first part­nered the Dubai In­ter­na­tional Film Fes­ti­val in 2010 – IWC has since be­come one of the in­dus­try’s most ac­tive, sup­port­ing the An­gouleme (France), Bei­jing, Lon­don, Tribeca (New York), Zurich and, most re­cently, Sin­ga­pore In­ter­na­tional film fes­ti­vals. It also presents the IWC Film­maker Award, which in­cludes a gen­er­ous grant of up to 75,000 Swiss francs (S$103,000). JAEGER-LECOUL­TRE Since 2006, JaegerLeCoul­tre has been a bene­fac­tor of the Venice Film Fes­ti­val, one of the “Big Three” fes­ti­vals along­side Cannes and Ber­lin. In 2007, it pre­sented the Jaeger-LeCoul­tre Glory to the Film­maker Award. The 2015 award was given to veteran Amer­i­can film­maker Brian De Palma. The brand also spon­sors the Los An­ge­les, San Se­bas­tian, Shang­hai and Toronto film fes­ti­vals. In 2013, it launched the Film­maker in Res­i­dence pro­gramme at the Film So­ci­ety of Lin­coln Cen­ter in New York. PI­AGET Pi­aget has been sup­port­ing the In­de­pen­dent Spirit Awards since 2008, and spon­sors the Pi­aget Pro­duc­ers Award, with a grant of US$25,000 (S$34,000) pre­sented to each win­ner. The award hon­ours emerg­ing pro­duc­ers who, de­spite highly lim­ited re­sources, demon­strate the cre­ativ­ity, tenac­ity and vi­sion re­quired to pro­duce qual­ity in­de­pen­dent films. In 2016, the award went to Amer­i­can pro­ducer Mel Es­lyn. Since 2013, Pi­aget has also been the premier spon­sor of the Taipei Golden Horse Awards.

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