MAKING A MARK
Whisky just got cooler.
Whisky has, in recent decades, shed its stuff y reputation of being drunk by men three times older than the bottle’s age statement, and taken on the distinction of being drunk by the likes of Keith Richards, Parks and Recreation’s Ron Swanson, Johnny Depp, and half the cast of Mad Men. In short, rebels drink whisky, and J&B Scotch Whisky is perpetuating that image with its limited- edition release.
The London distillery commissioned Parisian tattoo artist Sebastien Matthieu of the Le Sphinx tattoo parlour to ink the “skins” of 25 bottles. J&B started creating whisky around the 19th century, which was also the time tattoos got popular in London, after Royal Navy sailors returned with exotic ink all over their bodies. So to celebrate J&B’s origin, each of the bottles feature a completely unique design.
Considering how Matthieu applied his craft on latex skins (which is what tattoo artists use in practice), instead of just sketching some designs to be simply printed on, it took him about 20 hours to do a single bottle. The latex was also deliberately skin-coloured to further the illusion of a real tattoo.
Each bottle comes in a black wooden box that has been silkscreened with more tattoo designs. If you want to take a gander at the products in the flesh, you’ll have to make your way to the Publicis Drugstore or L’Eclaireur Rue Herold, both in Paris. Now, go add some attitude to your liquor cabinet.