MAK­ING A MARK

Whisky just got cooler.

The Peak (Singapore) - - The Brief -

Whisky has, in re­cent decades, shed its stuff y rep­u­ta­tion of be­ing drunk by men three times older than the bot­tle’s age state­ment, and taken on the distinc­tion of be­ing drunk by the likes of Keith Richards, Parks and Re­cre­ation’s Ron Swan­son, Johnny Depp, and half the cast of Mad Men. In short, rebels drink whisky, and J&B Scotch Whisky is per­pet­u­at­ing that im­age with its limited- edi­tion re­lease.

The Lon­don dis­tillery com­mis­sioned Parisian tat­too artist Se­bastien Matthieu of the Le Sphinx tat­too par­lour to ink the “skins” of 25 bot­tles. J&B started cre­at­ing whisky around the 19th century, which was also the time tat­toos got pop­u­lar in Lon­don, af­ter Royal Navy sailors re­turned with ex­otic ink all over their bod­ies. So to cel­e­brate J&B’s ori­gin, each of the bot­tles fea­ture a com­pletely unique de­sign.

Con­sid­er­ing how Matthieu ap­plied his craft on la­tex skins (which is what tat­too artists use in prac­tice), in­stead of just sketch­ing some de­signs to be sim­ply printed on, it took him about 20 hours to do a sin­gle bot­tle. The la­tex was also de­lib­er­ately skin-coloured to fur­ther the il­lu­sion of a real tat­too.

Each bot­tle comes in a black wooden box that has been silkscreened with more tat­too de­signs. If you want to take a gan­der at the prod­ucts in the flesh, you’ll have to make your way to the Publi­cis Drug­store or L’Eclaireur Rue Herold, both in Paris. Now, go add some at­ti­tude to your liquor cab­i­net.

Newspapers in English

Newspapers from Singapore

© PressReader. All rights reserved.