IN­CON­VE­NIENT TRUTHS

The Peak (Singapore) - - The Brief -

Imag­ine 302,669 Rolls-Royce Phan­toms. Now, imag­ine throw­ing them all away. The to­tal weight of the sedans (796,000 tonnes) is equiv­a­lent to the amount of food wasted in Sin­ga­pore last year, ac­cord­ing to a study done by the Na­tional En­vi­ron­ment Agency.

On a mis­sion to high­light en­vi­ron­men­tal is­sues such as the ef­fect of de­tri­tus pro­duced by fast food, award-win­ning de­sign firm Chem­istry will be show­cas­ing Makan Mat­ters, an ex­plo­ration of Sin­ga­pore’s food cul­ture.

One of the ex­hibits, Fine Fine, Fine, ex­plores a sit­u­a­tion where sty­ro­foam boxes are pro­hib­ited for use in Sin­ga­pore. The work en­cour­ages in­di­vid­u­als to think, if they haven’t, about the rea­son for such a ban. Though sty­ro­foam is con­ve­nient to use, its non-biodegrad­abil­ity makes it one of the most en­vi­ron­men­tally dam­ag­ing prod­ucts.

Sim­i­lar pieces were cre­ated to en­cour­age be­havioural change to­wards food con­sump­tion.

An­other dis­play where a Ne­spresso ma­chine churns out teh (tea) al­ludes to the con­cept of the hu­man touch of the “tea pullers” be­ing re­placed by a con­trap­tion. If that’s a dis­turb­ing sce­nario, per­haps more thought should be given to sup­port­ing lo­cal businesses.

“Food is an om­nipresent and, at times, a highly charged theme in Sin­ga­pore,” said Bas­sam Jabry, Chem­istry’s cre­ative di­rec­tor. “Fac­tors such as what and how we eat, and the choices we make, have a great im­pact on our be­hav­iour, and per­haps ul­ti­mately our cul­ture.”

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