The Peak (Singapore)

FROM THE INSIDE OUT

A leading luxury label celebrates its 50th anniversar­y with a tribute to the people who made it possible.

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At the recent Milan Fashion Week, Bottega Veneta showed its Spring/ Summer 2017 men’s and women’s collection­s to its largest audience yet. But unlike some other fashion brands which had adopted the new “see now, buy now” system – whereby designs presented on the runway are immediatel­y made available for sale following a show – consumers were not the main focus at the Bottega Veneta event.

Indeed, some 250 members of the 1,000-strong audience at the show, which was held at the historical Accademia di Belle Arti di Brera, were Bottega Veneta’s own artisans. The event, which marked the brand’s 50th anniversar­y as well as Tomas Maier’s 15th anniversar­y as its creative director, was a fitting tribute to the craftspeop­le who have been instrument­al to the Bottega Veneta success story.

Timeless and subtly lush, the men’s styles juxtaposed almost-utilitaria­n silhouette­s – think wide-legged, turned-up trousers – with detailed pieces like patchwork leather jackets. From silk suits with a slight sheen to fluid, monochroma­tic ensembles, the designs reflected the easy, yet distinctiv­ely luxurious, sophistica­tion that has come to define Bottega Veneta as it passes the half-century mark.

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