THE GAME CHANGER

The Peak (Singapore) - - The Hot Seat - CREAT I V E D I R E C TOR TO WATCH MARK WESTO N , DUN­HILL

In a bid to in­tro­duce a fresh per­spec­tive to a brand steeped in his­tory and tra­di­tion, Brit la­bel Dun­hill ap­pointed Mark We­ston as its new cre­ative di­rec­tor in May. As the for­mer se­nior vice-pres­i­dent of menswear at Burberry, he was among the team of de­sign­ers spear­head­ing the brand’s resur­gence in re­cent times. His mis­sion at Dun­hill is to steer its cre­ative di­rec­tion to­wards a more con­tem­po­rary aes­thetic. “What I want for Dun­hill is to be rel­e­vant. To make great cloth­ing, for our times. To be Bri­tish, but with an in­ter­na­tional out­look,” says We­ston.

In his first show­ing for the brand for Spring/ Sum­mer 2018, he gave a clear in­di­ca­tion of his vi­sion to up­date the brand’s aes­thetic.

Con­tem­po­rary re­vi­sions of clas­sic pieces that gar­nered praise among the press in­cluded re­laxed over­coats tai­lored to be worn more ca­su­ally, re­versible bombers fea­tur­ing boat­ing stripes on one side and syn­thetic khaki on the other, and knit­ted merino blousons for the ( young) gen­tle­man about town.

To­gether with smart sneak­ers, util­i­tar­ian yet stylish back­packs, and a gen­eral loos­en­ing up in styling that will ap­peal to this gen­er­a­tion’s techno­preneurs, it is safe to say that We­ston has al­ready suc­ceeded in re­fresh­ing the look of the brand, while still up­hold­ing its ethos of qual­ity crafts­man­ship.

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