SEND A MESSAGE
Got something to say? There’s only one way to deliver the message this fashion season – via what you’re wearing. Fans of brands like Valentino, Dolce & Gabbana and Loewe can now wear their hearts on their sleeves (or chests or necks). Valentino creative director Pierpaolo Piccioli teamed up with English artist Jamie Reid, whose CV includes Sex Pistols album covers, to make a statement. “It seemed to the end until the next beginning” was one of the slogans emblazoned across coats and totes.
Seemingly less optimistic was Lanvin’s Lucas Ossendrijver, whose collection included scarves and hats bearing the word “Nothing”. But rather than a nihilistic state of mind, this proclamation spotlighted how the designer was focusing on the techniques behind the clothes, rather than the bells and whistles so necessary to capture today’s easily distracted audience.
Boundary-pushing Balenciaga designer Demna Gvasalia intrigued audiences by putting “Kering” – the name of the brand’s parent company – on the front of sweatshirts. Homage, or a wry comment on luxury conglomerates? It all depends on how you want to read it.
Fromleft: Valentino (bag),Lanvin, Valentino, Dolce& Gabbana.