LEARNING FROM THE YOUNG
An interesting dynamic has emerged between business leaders and the young that has nothing to do with criticisms of narcissistic self- entitlement, and more to do with the ideas of tomorrow. Take Air Asia’s Kathleen Tan, who won the China market for the budget airline and is a powerhouse on the Chinese social media. She tells us that during family gatherings, she would make sure to talk to the young about what they are up to, to get a sense of trends to come.
Similarly, the cover personality of this issue, Patrina Tan, shares that she learns from her four children, aged 14 to 27, all the time. No doubt, her youth-skewed mindset has helped her shape one of the most exciting retail concepts in Singapore of late. If any brick-and-mortar mall has a chance of drawing millennials to its doors, it’s Downtown Gallery. The building at Shenton Way houses one of Singapore’s swankiest co-working spaces, a community- centric kitchen, and technology- driven lifestyle offerings. Read more about it on Page 42.
With the spending power of millennials expected to surpass that of baby boomers next year, brands are naturally looking to target the next generation. Studies have shown that the leaders of the pack, those who will influence their peers, are millennials with means and a keen sense of social conscientiousness to guide their purchasing decisions. At least, that’s what the surveys indicate. We examine this generation further in Decoding Millennials on Page 48. Three of them – from retail entrepreneur, to start-up and social enterprise founders – share their values and aspirations.
On the topic of social conscientiousness, this issue also sees the launch of Just Cause, a monthly column about how the C-suite gives back. We start with Neo Group founder Neo Kah Kiat, who helps seniors at the end of their life gain peace of mind. Find out more about his work on the last page.