The Peak (Singapore) - - Editor’s Note -

An in­ter­est­ing dy­namic has emerged be­tween busi­ness lead­ers and the young that has noth­ing to do with crit­i­cisms of nar­cis­sis­tic self- en­ti­tle­ment, and more to do with the ideas of to­mor­row. Take Air Asia’s Kathleen Tan, who won the China mar­ket for the bud­get air­line and is a pow­er­house on the Chi­nese so­cial me­dia. She tells us that dur­ing fam­ily gath­er­ings, she would make sure to talk to the young about what they are up to, to get a sense of trends to come.

Sim­i­larly, the cover per­son­al­ity of this is­sue, Patrina Tan, shares that she learns from her four chil­dren, aged 14 to 27, all the time. No doubt, her youth-skewed mind­set has helped her shape one of the most ex­cit­ing re­tail con­cepts in Sin­ga­pore of late. If any brick-and-mor­tar mall has a chance of draw­ing mil­len­ni­als to its doors, it’s Down­town Gallery. The build­ing at Shen­ton Way houses one of Sin­ga­pore’s swanki­est co-work­ing spa­ces, a com­mu­nity- cen­tric kitchen, and tech­nol­ogy- driven life­style of­fer­ings. Read more about it on Page 42.

With the spend­ing power of mil­len­ni­als ex­pected to sur­pass that of baby boomers next year, brands are nat­u­rally look­ing to tar­get the next gen­er­a­tion. Stud­ies have shown that the lead­ers of the pack, those who will in­flu­ence their peers, are mil­len­ni­als with means and a keen sense of so­cial con­sci­en­tious­ness to guide their pur­chas­ing de­ci­sions. At least, that’s what the sur­veys in­di­cate. We ex­am­ine this gen­er­a­tion fur­ther in De­cod­ing Mil­len­ni­als on Page 48. Three of them – from re­tail en­tre­pre­neur, to start-up and so­cial en­ter­prise founders – share their val­ues and as­pi­ra­tions.

On the topic of so­cial con­sci­en­tious­ness, this is­sue also sees the launch of Just Cause, a monthly col­umn about how the C-suite gives back. We start with Neo Group founder Neo Kah Kiat, who helps se­niors at the end of their life gain peace of mind. Find out more about his work on the last page.

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