HOW TO WORK WITH MILLENNIALS
A NIFTY RULEBOOK FOR COLLABORATING WITH THIS NEW BREED OF WORKERS.
Listen first, talk later.
Says Tan, whose passion for supporting new business owners has led her to work with many millennial tenants: “They are very different, you have to listen to them first because they want to be heard. Only then can you share with them how you can add value, and that’s when they can see whether there’s a potential partnership.”
A little trust goes along way.
Boulder Movement co-owner Jansen Ko remembers pitching his concept to Tan. “At first glance, it was clear that we were a start-up without a prior track record. Other people in her position probably would have struck us off the list based purely on that fact. But she saw that our brand held promise and that we had assembled a strong team to take on the project. And so she gave us a chance.” Now, he says, he and his partners are determined to repay that faith and contribute to the Downtown Gallery eco-system.
The relationship has to be more
than transaction al. Local online boutique Beyond The Vines decided to set up its first two physical stores at Mandarin Gallery and Downtown Gallery because its partnership with OUE goes beyond space rental. “Patrina is extremely approachable and accepting of any of our crazy marketing and campaign ideas,” says co-founder Daniel Chew. “Once, we held an event, The BTV After Dark Sale, which ran from 9pm2am. With only short notice from us, Patrina and her team spared no effort in coordinating the security and operations team to facilitate the event, making sure our operations went smoothly the entire night.”