HOW TO WORK WITH MIL­LEN­NI­ALS

A NIFTY RULE­BOOK FOR COL­LAB­O­RAT­ING WITH THIS NEW BREED OF WORK­ERS.

The Peak (Singapore) - - The Hot Seat -

Lis­ten first, talk later.

Says Tan, whose pas­sion for sup­port­ing new busi­ness own­ers has led her to work with many mil­len­nial ten­ants: “They are very dif­fer­ent, you have to lis­ten to them first be­cause they want to be heard. Only then can you share with them how you can add value, and that’s when they can see whether there’s a po­ten­tial part­ner­ship.”

A lit­tle trust goes along way.

Boul­der Move­ment co-owner Jansen Ko re­mem­bers pitch­ing his con­cept to Tan. “At first glance, it was clear that we were a start-up with­out a prior track record. Other peo­ple in her po­si­tion prob­a­bly would have struck us off the list based purely on that fact. But she saw that our brand held prom­ise and that we had as­sem­bled a strong team to take on the project. And so she gave us a chance.” Now, he says, he and his part­ners are de­ter­mined to re­pay that faith and con­trib­ute to the Down­town Gallery eco-sys­tem.

The re­la­tion­ship has to be more

than trans­ac­tion al. Lo­cal on­line bou­tique Be­yond The Vines de­cided to set up its first two phys­i­cal stores at Man­darin Gallery and Down­town Gallery be­cause its part­ner­ship with OUE goes be­yond space rental. “Patrina is ex­tremely ap­proach­able and ac­cept­ing of any of our crazy mar­ket­ing and cam­paign ideas,” says co-founder Daniel Chew. “Once, we held an event, The BTV Af­ter Dark Sale, which ran from 9pm2am. With only short no­tice from us, Patrina and her team spared no ef­fort in co­or­di­nat­ing the se­cu­rity and op­er­a­tions team to fa­cil­i­tate the event, mak­ing sure our op­er­a­tions went smoothly the en­tire night.”

Newspapers in English

Newspapers from Singapore

© PressReader. All rights reserved.