A hue that defines a generation.
Millennial Pink, also known as Tumblr Pink or Scandi Pink, is a shade that wouldn’t look out of place in a ’60s French New Wave movie.
The muted hue of pink features an understated beige tint with a slightly faded apricot colour. Part of its appeal lies in the fact that it’s unabashedly androgynous.
According to a survey conducted in 2015, almost 50 per cent of millennials believe that gender runs on a fluid spectrum, paving the way for the acceptance of individuals who fall outside of conventional categories. Millennial pink has become the de facto colour to represent the changing of times and the general acceptance of non-binary identity – melding both masculine and feminine attributes into a single, unified shade.
Arrestingly retro yet modern, it’s no surprise then that it was Pantone’s colour of the year for 2016.
Its origins are a perennial debate, with some citing Wes Anderson’s The
Grand Budapest Hotel as the catalyst that launched the tone to fame, while others say it was the Apple iPhone 6S rose gold edition that did the trick.
01 La Isla sofa designed by Note Design Studio for Sancal. 02 Green almond and redcurrant cologne from Jo Malone’s 2017 Christmas collection. 03 & 05 Sneakers from Nike’s Chrome Blush collection. 04 Sketch, a bar and restaurant complex in London. 04