MIL­LEN­NIAL PINK

A hue that de­fines a gen­er­a­tion.

The Peak (Singapore) - - The Hot Seat -

Mil­len­nial Pink, also known as Tum­blr Pink or Scandi Pink, is a shade that wouldn’t look out of place in a ’60s French New Wave movie.

The muted hue of pink fea­tures an un­der­stated beige tint with a slightly faded apri­cot colour. Part of its ap­peal lies in the fact that it’s un­abashedly an­drog­y­nous.

Ac­cord­ing to a sur­vey con­ducted in 2015, al­most 50 per cent of mil­len­ni­als be­lieve that gen­der runs on a fluid spec­trum, paving the way for the ac­cep­tance of in­di­vid­u­als who fall out­side of con­ven­tional cat­e­gories. Mil­len­nial pink has be­come the de facto colour to rep­re­sent the chang­ing of times and the gen­eral ac­cep­tance of non-bi­nary iden­tity – meld­ing both mas­cu­line and fem­i­nine at­tributes into a sin­gle, uni­fied shade.

Ar­rest­ingly retro yet mod­ern, it’s no sur­prise then that it was Pan­tone’s colour of the year for 2016.

Its ori­gins are a peren­nial de­bate, with some cit­ing Wes An­der­son’s The

Grand Budapest Ho­tel as the cat­a­lyst that launched the tone to fame, while oth­ers say it was the Ap­ple iPhone 6S rose gold edi­tion that did the trick.

01 La Isla sofa de­signed by Note De­sign Stu­dio for San­cal. 02 Green al­mond and red­cur­rant cologne from Jo Malone’s 2017 Christ­mas col­lec­tion. 03 & 05 Sneak­ers from Nike’s Chrome Blush col­lec­tion. 04 Sketch, a bar and restau­rant com­plex in Lon­don. 04

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