FOR THE FIT

The Peak (Singapore) - - Editor’s Note - JEN­NIFER CHEN

At the risk of sound­ing un­cool, I am at a loss to un­der­stand the fer­vour of online shop­ping. How can you en­sure that the blouse fits or the shoe is com­fort­able, I asked a ded­i­cated online shop­per. Isn’t it a waste of time to have to re­turn it? An­other friend, through his touch pad, bought a coat rack that came in an un­fash­ion­able shade of brown, a ther­mos that couldn’t open, and a pro­jec­tor that lacked the proper ca­bles. They are now tak­ing up space in his apart­ment – too new to chuck, and too dam­aged to use. I make the ex­cep­tion for books and other id­iot-proof doo­dah.

But not enough peo­ple feel this way, as ev­i­denced by the strug­gles of brick and mor­tar stores. To ad­dress the is­sue, Cap­i­ta­land’s Chris Chong, this month’s cover per­son­al­ity ( Page 38), has a plan. The con­cept will be un­veiled in Novem­ber at Plaza Sin­ga­pura.

He is un­der­stand­ably mum about the project. I, for one, am ex­cited – and not only about the pos­si­bil­ity of a novel shop­ping ex­pe­ri­ence, but that it could be a way for­ward for re­tail to thrive and an ecosys­tem to be de­vel­oped.

The busi­ness of brick and mor­tar aside, this style is­sue fea­tures a 16-page guide on the lat­est looks for men, in­clud­ing, for the be­spoke fiends out there, where you can cus­tomise your ca­sual wear ( Page 64). Find them offl ine.

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