KEVIN SIMPSON

Torque (Singapore) - - FACES - STORY TONY TAN π MOTORSPORT MAR­KET­ING MAN­AGER BENTLEY MOTORS

BBENTLEY is deeply in­volved in the in­ter­na­tional motorsport scene, with its Con­ti­nen­tal GT3 race­cars tak­ing part in more than 90 top-level GT races world­wide with the factory and cus­tomer teams.

This year, Bentley’s mo­tor rac­ing pro­gramme in­cludes the Blanc­pain GT Se­ries, Pirelli World Chal­lenge and the fast-grow­ing China GT Se­ries.

The au­tomaker’s quest to rule the GT rac­ing world has a new part­ner in Princess Yachts, a Bri­tish man­u­fac­turer of lux­ury cabin cruis­ers. To find out more about the three-year spon­sor­ship deal as well as Bentley’s mo­tor rac­ing ac­tiv­i­ties, we chat with Kevin Simpson, Bentley Motors’ motorsport mar­ket­ing man­ager. How does the new part­ner­ship with Princess Yachts work? Bentley Motorsport and Princess Yachts are a great fit. A com­bi­na­tion of lux­ury and per­for­mance be­hind both brands means that we both have sim­i­lar val­ues and di­rec­tions. Our races around the world of­fer net­work­ing op­por­tu­ni­ties for Princess Yachts and its cus­tomers. Would Bentley be prospect­ing for motorsport clients among Princess Yachts’ cus­tomers? This is not the pur­pose of our part­ner­ship. How­ever, if there are gen­tle­man rac­ers in that world, of course we would look into cre­at­ing the per­fect rac­ing pack­age for them. Will there ever be a one-make race se­ries fea­tur­ing the Con­ti­nen­tal GT3? We are con­stantly look­ing for ways in which to de­velop our rac­ing pro­gramme, and a sin­gle­make se­ries is one pos­si­bil­ity. Can any­one pur­chase a Con­ti­nen­tal GT3 race­car and par­tic­i­pate in any race se­ries that suits it? Yes. Our car has been de­signed with the cus­tomer in mind. Any­one with a rac­ing li­cence can buy and race a brand-new Con­ti­nen­tal GT3, which costs ap­prox­i­mately £368,000 ($650,000). We’ll tai­lor a pack­age that suits your re­quire­ments, de­pend­ing on where you will be rac­ing and how the car will be used.

ANY­ONE WITH A RAC­ING LI­CENCE CAN BUY AND RACE A BRANDNEW BENTLEY CON­TI­NEN­TAL GT3.

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