WINGS OF TIME

Longines cel­e­brates its 185th an­niver­sary with two ex­hi­bi­tions to bring the Longines Mu­seum ex­pe­ri­ence to Sin­ga­pore.

Torque (Singapore) - - LONGINES SPECIAL -

Mu­se­ums are more than just build­ings that house im­por­tant relics.

With so much his­tory liv­ing within its walls, a mu­seum is, in fact, a link be­tween the past and the present. And when you’re talk­ing about Swiss watch­maker Longines, which was founded in 1832, this metaphor­i­cal bridge is its mu­seum, which is nes­tled in the heart of the brand’s fac­tory in Sain­tImier, Switzer­land.

In­side, vis­i­tors will learn how the com­pany be­gan through pho­to­graphs, posters, films and other ar­chive ma­te­ri­als. They’ll be able to see in­valu­able pieces, such as watch mod­els, tim­ing de­vices and nav­i­ga­tional in­stru­ments that have ac­com­pa­nied ex­plo­rations to the undis­cov­ered parts of our world. Longines has al­ways been as fas­tid­i­ous about record-keep­ing as it has about time-keep­ing. In fact, Longines can trace the story of ev­ery watch that left its fac­tory to when it was sold to a Longines agent over­seas. This in­for­ma­tion is a boon not just to afi­ciona­dos, but to antique watch col­lec­tors, too.

But if you haven’t the time to visit Saint-Imier, don’t fret. You can still ex­pe­ri­ence Longines’ rich his­tory, and its val­ues of tra­di­tion, el­e­gance and per­for­mance, by head­ing to The Longines 185th An­niver­sary Ex­hi­bi­tion. In case you missed the Ex­hi­bi­tion in Ma­rina Square last month, you can catch the one which will take place in VivoCity from 14 to 19 Novem­ber 2017.

The Ex­hi­bi­tion will fea­ture vin­tage time­pieces from the Longines Mu­seum that have been spe­cially cu­rated, along­side in­for­ma­tion pan­els and in­ter­ac­tive dis­plays that will re­trace the his­tory of the brand from its birth in 1832 to the present day.

The Longines Flag­ship Her­itage 60th An­niver­sary time­piece (left) com­mem­o­rates the 60th an­niver­sary of the brand’s first Flag­ship col­lec­tion. The lim­ited-edi­tion watch comes in steel (1957 units), rose gold (60 units) and yel­low gold (60 units) mod­els.

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