PIRELLI’S BE­GIN­NINGS

Torque (Singapore) - - PIRELLI SPECIAL -

In 1872, Gio­vanni Bat­tisa Pirelli es­tab­lished his com­pany in Mi­lan. Pirelli was in­spired by an in­ter­est in nat­u­ral rub­ber and had a burn­ing en­tre­pre­neur­ial cu­rios­ity at a time when the po­ten­tial of rub­ber – and its seem­ingly in­fi­nite ap­pli­ca­tions – was just be­ing re­alised. One such bur­geon­ing ap­pli­ca­tion was in telecom­mu­ni­ca­tions. Pirelli pro­duced rub­ber com­po­nents for tele­graph ca­bles that in­cluded sub­ma­rine lines which con­nected dis­tant parts of the coun­try, and be­yond into the Balearic Is­lands and Red Sea. De­spite the tu­mul­tuous­ness that oc­curred to­wards the end of the 19th cen­tury in Italy, the Pirelli firm re­mained stead­fast. Pirelli even emerged stronger, hav­ing laid the foun­da­tions for a cen­tury of ge­o­graph­i­cal, in­dus­trial and tech­no­log­i­cal progress.

With the ar­rival of the trans­port rev­o­lu­tion, a clear definition for the com­pany’s fu­ture emerged.

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