In 1872, Giovanni Battisa Pirelli established his company in Milan. Pirelli was inspired by an interest in natural rubber and had a burning entrepreneurial curiosity at a time when the potential of rubber – and its seemingly infinite applications – was just being realised. One such burgeoning application was in telecommunications. Pirelli produced rubber components for telegraph cables that included submarine lines which connected distant parts of the country, and beyond into the Balearic Islands and Red Sea. Despite the tumultuousness that occurred towards the end of the 19th century in Italy, the Pirelli firm remained steadfast. Pirelli even emerged stronger, having laid the foundations for a century of geographical, industrial and technological progress.
With the arrival of the transport revolution, a clear definition for the company’s future emerged.