PIRELLI AND THE COM­MU­NITY

Torque (Singapore) - - PIRELLI SPECIAL -

In­volve­ment in sports at large is also at the heart of the Pirelli brand. In­ter Mi­lan, Amer­ica’s Cup cham­pion Emi­rates Team New Zealand and the Los An­ge­les Dodgers are all spon­sored by Pirelli. A com­mit­ment to the com­mu­nity re­sulted in the de­vel­op­ment of the Pirelli Foun­da­tion, and the com­pany’s love for arts and cul­ture can be seen in the pro­duc­tion of the fa­mous Pirelli Cal­en­dar, and the es­tab­lish­ment of the Pirelli Han­garBic­occa, one of Europe’s largest ex­hi­bi­tion spa­ces for con­tem­po­rary art.

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