THE NEXUS OF LEXUS

Torque (Singapore) - - FACES -

The fo­cal point of Toy­ota’s move up­scale has al­ways been the Lexus LS, flag­ship of the Ja­panese-Amer­i­can lux­ury di­vi­sion since 1989. When the orig­i­nal LS400 was in­tro­duced, it was ac­com­pa­nied by con­fi­dent cor­po­rate state­ments such as “un­like any other car in the world, “to be the best in the world” and “the Lexus team knew they had set new stan­dards”. The ground­break­ing LS400 was a suc­cess­ful samu­rai-sword at­tack on the United States’ limou­sine es­tab­lish­ment, which was oc­cu­pied com­fort­ably by Mercedes-Benz, BMW and Cadil­lac. The 4-litre V8 sedan from Ja­pan made the limo seg­ment less com­fort­able for its en­trenched ri­vals and the limo life even more com­fort­able for cap­tains of in­dus­try. Today, al­most 30 years after the first Lexus made its de­but, the LS is still at­tack­ing the Mercedes S-Class and BMW 7 Se­ries – turn to pg 32 for our towkays’ Group Test of LS350 ver­sus S320L and 740Li.

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