THE NEXUS OF LEXUS
The focal point of Toyota’s move upscale has always been the Lexus LS, flagship of the Japanese-American luxury division since 1989. When the original LS400 was introduced, it was accompanied by confident corporate statements such as “unlike any other car in the world, “to be the best in the world” and “the Lexus team knew they had set new standards”. The groundbreaking LS400 was a successful samurai-sword attack on the United States’ limousine establishment, which was occupied comfortably by Mercedes-Benz, BMW and Cadillac. The 4-litre V8 sedan from Japan made the limo segment less comfortable for its entrenched rivals and the limo life even more comfortable for captains of industry. Today, almost 30 years after the first Lexus made its debut, the LS is still attacking the Mercedes S-Class and BMW 7 Series – turn to pg 32 for our towkays’ Group Test of LS350 versus S320L and 740Li.