BIERMANN WENT FROM M TO N
Hyundai’s N division is headed up by Albert Biermann, formerly from BMW’s M GmbH. He joined the Korean giant at the end of 2014.
His first major project at BMW was the iconic E30 M3. This is a good clue as to the direction he wants to steer Hyundai’s drive-faster performance programme.
Biermann insists that N is not just a carbon copy of the M story and will forge its own path to create respectable sporting cars, through the optimal use of the resources already available in Hyundai.
Biermann is not alone in this quest. Hyundai has also hired Thomas Schemera, ex-BMW, to be head of the company’s newly established High Performance Vehicle & Motorsport Division; and Klaus Koster, ex-AMG, to be director of High Performance Vehicle Development at Hyundai Motor Europe Technical Centre.
Biermann recognises the important role played by motorsport in supporting a sporty image for a car company. This has led to Hyundai participating in the World Rally Championship with their i20 and the World Touring Car Cup with their i30 N TCR, both racecars doing very well this year.