About Joseph Krug
Born in 1800 in the small town of Mainz, in the German Rhineland, Joseph Krug was the fourth of 12 children. He grew up to earn renown as a bookkeeper, accountant and businessman, and soon became a partner of Jacquesson et Fils in Châlons-surMarne. He married Emma Jaunay, the sister-in-law of champagne maker Adolphe Jacquesson in 1841.
While travelling across Europe on business, he was faced with complaints that Jacquesson wines were not up to standard. Determined yet non-conformist, he wanted to make outstanding champagne. In utmost secrecy, he began blending his own champagne in Reims in 1840 with Hippolyte de Vivès, a wellregarded négociant. Eventually, he struck out on his own and founded his own company at the age of 42.
Krug’s visionary idea was to liberate champagne making from inconsistencies, especially those due to the fickleness of weather. Seeking the holy grail of consistent, uniform excellence year after year, he wanted complete control over the winemaking process, refusing to be at the mercy of the elements. What’s more, he didn’t believe in hierarchies among his champagnes, only different temperaments. And this philosophy continues in the house he founded till today. “All prices at Krug are defined based on rarity, not quality; there is no entry-level or second wine at the house,” says his descendant Olivier Krug.