FOR THE LOVE OF TEA
ITO EN, The 1872 Clipper Tea Co. and their luscious tea lattes
When you marry a local heritage tea brand with a Japanese tea products goliath, what you get is a meeting of the minds. ITO EN and The 1872 Clipper Tea Co. first worked together when 1872 Clipper Tea launched their milk teas on tap at their ION flagship outlet tea bar two years ago.
1872 Clipper Tea liked how ITO EN’s matcha powder provided a rich, herbaceous flavour, and achieves a smooth, creamy texture for their matcha latte ($5.80). This September, they will collaborate again—this time on a new hojicha latte ($5.80), using ITO EN’s hojicha or roasted green tea leaves.
A spokesman for 1872 Clipper Tea says, “We loved the earthy and toasty flavour of ITO EN’s hojicha tea leaves, and decided to use the same method we use to prepare our royal tea latte
($5.80), which is to cook the tea leaves in the milk. The flavours come out distinctively, and we like how roasty and fragrant the tea latte is.” The hojicha latte will be launched together with other new tea lattes, including the Timeless Earl Grey latte and oolong latte.
The two brands’ trusted quality is a culmination of their long histories.
The year 1872 marks the beginning of Clipper Tea’s journey, when their founder, Sri Lankan Balage Porolis De Silva settled in Singapore. Keen to share his appreciation for Ceylon’s finest teas, he opened for business at a jewellery shop along High Street. Since then, the brand has lasted five generations and counts as Singapore’s oldest tea producer, blender and retailer. Today, apart from the flagship store at ION Orchard, 1872 Clipper Tea is also available at key tourist centric places such as Changi Airport Discover Singapore Shops and Gardens by the Bay, used by renowned establishments such as Lo & Behold Group and the Unlisted Collection Group, and available in overseas markets such as Malaysia, Thailand and the Maldives. Some of their most well-loved blends include Classic English Breakfast, made from pure Ceylon black tea from Dimbula region, and their award-winning Refreshing Tea Break, a blend of black tea, green tea, peppermint, lemongrass, lemon peel and mint.
ITO EN on the other hand, established in Shizuoka in 1966, specialised in green tea from the start, and until today calls this product its niche, despite branching into other beverages such as coffee and vegetable/fruit drinks. It procures and processes its own tea leaves, creating well-loved tea products without any artificial colouring or flavouring. Their premium-grade matcha for instance, is made from shade grown tea leaves. After new shoots are harvested and steamed, the leaves are dried and stoneground into a precious green dust that yields rich, umami flavours. Their hojicha, roasted at approximately 200˚C and then immediately cooled, yields grassy, toasty notes.
With their expertise combined, ITO EN and 1872 Clipper Tea promise luscious tea lattes to savour.
The 1872 Clipper Tea Co. #B4-07, 2 Orchard Turn. Tel: 6509 8745; clippertea.com.sg For inquiries on matcha powder, visit itoen-global.com