Un­usual flavours bright­en­ing up the world of potato chips


We all have them: our favourite com­fort snacks. If it hap­pens to be potato chips, you’re in luck. A host of lo­cal brands are giv­ing the hum­ble spud a new spin with ex­cit­ing Asian flavours. Here are just a few to chomp your way through.

F.EAST pump

Hus­band-wife team Lee Yue Jer and Kee Vern Cheng of F.EAST (short for Flavours of the East) had al­ways won­dered why lo­cal flavours were not used more of­ten in cre­at­ing ev­ery­day snacks. They de­cided to do it them­selves.

Af­ter launch­ing two pop­u­lar flavours, Hainanese Chicken Rice potato chips and Sin­ga­pore Laksa potato chips, they re­cently launched the Egg Prata with Fish Curry potato chips ($3 per 70g pack). They say apart from it be­ing their per­sonal favourite, they went with fish curry be­cause it has a great fra­grance and a tangi­ness that adds a depth of flavour. These are great for days when you have an un­ex­plained prata crav­ing. Avail­able via Red­mart and at 7-Eleven, Gi­ant and se­lected NTUC out­lets. flavour­soft­

Golden new­bies

Af­ter de­but­ing with Gourmet Salted Egg Yolk Potato Crisps and Gourmet Salted Egg Crunchy Fish Skin Crunchy Crisps ($7 per 110g pack), home­grown snack com­pany The Golden Duck has launched two new flavours in­spired by a much-loved lo­cal dish, the Sin­ga­pore chilli crab.

Sin­ga­pore Chilli Crab Seaweed Tem­pura and Sin­ga­pore Salted Egg Crab Seaweed Tem­pura, made with ac­tual crab meat, come in mor­eish squares of tem­pu­ra­coated seaweed. The lat­ter es­pe­cially and its com­bi­na­tion of umami tinged with a hint of sweet­ness was highly ad­dic­tive—we pretty much fin­ished them in one go.

Avail­able at nine re­tail out­lets is­land­wide and se­lected Cold Stor­age and 7-Eleven out­lets. the­gold­en­ Ooh la la

Is it us or have we been see­ing a lot of mala in­car­na­tions lately, such as mala-coated peanuts and mala pop­corn. Ooh, a home­grown brand started by Ger­vor Quek, has re­cently launched mala chips ($6 per 95g pack). Quek was in­spired by a spe­cial dish he tried at Lao Shi Chuan, Link Ho­tel, made up of a thinly-sliced potato stir-fried in spices akin to La Ji Zi or Sichuan chilli chicken. Af­ter do­ing some trial-test­ing and tast­ing, he started his first pop-up in May this year, and never looked back since.

The chips, avail­able in two op­tions—Ooh Ma Ma, or mala cas­sava chips, and Ooh La La, mala potato chips—are made with in­gre­di­ents such as pep­per­corns, dried chilli, fen­nel and gin­ger. True to their moniker, they cer­tainly pack a numb­ing, spicy umami hit.

Avail­able via and their flag­ship store opens at Plaza Sin­ga­pura in early Novem­ber. Sh­room swoons

The mush­room en­thu­si­asts be­hind Mush­room King­dom have a six-acre mush­room farm in Kulai, Malaysia, where they grow mush­rooms with­out chem­i­cals or pes­ti­cides, sup­ply­ing them to restau­rants and whole­salers. They also grow mush­room kits for schools and clients.

Hop­ing to ed­u­cate more peo­ple about the healthy good­ness of mush­rooms, they launched Shrooms Bites, pro­duced with Tai­wanese part­ners who grow or­ganic shi­itake mush­rooms, de­hy­drate them and vac­uum fry them us­ing less oil than in typ­i­cal snacks. Sh­room Bites is avail­able in Orig­i­nal, Wasabi and Black Pep­per flavours ($7.80 per 75g pack).

Avail­able via shrooms. sg, Red­mart, Hon­est­bee, Sprout­fore and at 7-Eleven out­lets.

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