48 Sil­ver Screen Con­nec­tions

Glashütte Orig­i­nal puts a heavy pre­mium on sub­stance and mean­ing, and this phi­los­o­phy ex­tends to its part­ner­ship with the Ber­li­nale

World of Watches (Singapore) - - Contents - WORDS JAMIE TAN

Glashütte Orig­i­nal puts a heavy pre­mium on sub­stance and mean­ing, and this phi­los­o­phy ex­tends to its part­ner­ship with the Ber­li­nale

The Ger­man ap­proach to mak­ing things in­volves putting pri­or­ity on the prod­uct’s per­for­mance and re­li­a­bil­ity, and let­ting form fol­low func­tion. This is just a gen­er­al­i­sa­tion, of course, but Glashütte Orig­i­nal’s watches cer­tainly fit this archetype to a T. Just look at its move­ments’ three-quar­ter plate de­sign, for in­stance. This sig­na­ture el­e­ment of Glashütte watch­mak­ing ad­mit­tedly makes as­sem­bly and ser­vic­ing more dif­fi­cult, but prom­ises tighter tol­er­ances with less play be­tween com­po­nents, and greater sta­bil­ity, in ex­change. A more spe­cific ex­am­ple is the Sen­a­tor Ex­cel­lence un­veiled at Baselworld 2016 – de­signed and man­u­fac­tured with pre­ci­sion and a long power re­serve as two of its key traits, the watch and its move­ment come backed with an ex­ten­sive suite of in-house tests to guar­an­tee their per­for­mance, and ev­ery watch’s test re­sults are ac­ces­si­ble by its owner.

The lux­ury watch in­dus­try is some­times prone to over­selling the siz­zle in­stead of fo­cus­ing on the steak, but Glashütte Orig­i­nal has de­lib­er­ately – and con­sis­tently – cho­sen to let its prod­ucts speak for them­selves in­stead. It should come as no sur­prise, then, that the brand’s choice of part­ner­ships to en­gage in fol­lows such a prin­ci­ple too. Mean­ing­ful causes backed by sub­stan­tive sup­port? That’s ex­actly Glashütte Orig­i­nal’s modus operandi, and this is prob­a­bly best seen in its sup­port of the Ber­li­nale, which cel­e­brates the world of film ev­ery Fe­bru­ary in Ber­lin.

A LEAD­ING FILM FES­TI­VAL

The In­ter­na­tional Fed­er­a­tion of Film Pro­duc­ers As­so­ci­a­tions ac­cred­its dozens of film fes­ti­vals an­nu­ally. In fact, there is cur­rently a to­tal of 43 film fes­ti­vals it ac­cred­ited world­wide. This cre­ates a busy cir­cuit

The Sen­a­tor Ex­cel­lence, with Glashütte Orig­i­nal’s new Cal­i­bre 36 move­ment

filled with both com­pet­i­tive and non-com­pet­i­tive events, many of them cater­ing to niches rang­ing from lan­guage-spe­cific ones like fran­co­phone films, to genre spe­cific ones like fan­tasy and hor­ror films. The Ber­li­nale stands at their fore, both in terms of scale and pres­tige. Its num­bers are telling – in just un­der two weeks, the fes­ti­val will hold more than 1,000 screen­ings of 400 films, which makes for over 335,000 tick­ets sold to the public. Aside from that, around 20,000 pro­fes­sion­als (in­clud­ing al­most 4,000 jour­nal­ists) will also con­gre­gate in Ber­lin for both the Ber­li­nale as well as its satel­lite events.

The sheer num­ber of films cu­rated by the fes­ti­val al­lows it to ex­plore sub­jects in both breadth and depth. Va­ri­ety is self-ev­i­dent from the avail­able se­lec­tion of works. Depth, on the other hand, comes in the form of spe­cial show­cases that pep­per the fes­ti­val ev­ery year, such as 2016’s Culi­nary Cin­ema, which fo­cused on fea­ture and short films as well as doc­u­men­taries, all themed on food cul­ture. Apart from the busi­ness of art, the Ber­li­nale also fa­cil­i­tates the art of busi­ness. One of its satel­lite events is the Euro­pean Film Mar­ket, which is one of the largest such trade shows in the world to gather the en­tire “sup­ply chain” in­volved in film­mak­ing, from fi­nanciers to pro­duc­ers and dis­trib­u­tors. Taken to­gether, these events all com­bine to make the Ber­li­nale a ma­jor and highly an­tic­i­pated fix­ture of the film in­dus­try.

AV­ENUES OF CO­OP­ER­A­TION

How does one go about sup­port­ing the Ber­li­nale given its ex­pan­sive scope? Glashütte Orig­i­nal takes a mul­ti­fac­eted ap­proach that’s an­chored in cel­e­brat­ing both part­ners’ com­mon Ger­man iden­tity. To that end, a high­light for the man­u­fac­ture is its pre­sen­ta­tion of the Made in Ger­many – Per­spek­tive Fel­low­ship. This award en­tails a €15,000 cash prize aimed at fund­ing the de­vel­op­ment of a film project, plus a men­tor­ship with an in­dus­try vet­eran, and is open for ap­pli­ca­tion to the di­rec­tors of films that were cho­sen for the pre­vi­ous year’s Per­spek­tive Deutsches Kino sec­tion, which show­cases up-and-com­ing Ger­man film­mak­ers’ works. In ad­di­tion to fi­nanc­ing and guid­ance for his/her project, the win­ner also re­ceives a tro­phy hand­crafted by stu­dents at the Al­fred Hel­wig School of Watch­mak­ing run by Glashütte Orig­i­nal – a fit­ting trib­ute to the sim­i­lar­i­ties be­tween film­mak­ing and watch­mak­ing. Af­ter all, both are equal parts tal­ent and hard work, while also de­mand­ing fi­nesse in bal­anc­ing the cre­ative and tech­ni­cal as­pects of their re­spec­tive crafts. As the fel­low­ship’s spon­sor, Glashütte Orig­i­nal pre­sented it for the fifth time in 2016. The win­ner was Janna Ji Won­ders, with her film, Walchensee For­ever.

Be­sides fund­ing the Made in Ger­many – Per­spek­tive Fel­low­ship, Glashütte Orig­i­nal’s also spon­sors its re­lated Made in Ger­many –

Ber­li­nale stands at the fore of film fes­ti­vals, both in terms of scale and pres­tige, screen­ing 400 films and host­ing around 20,000 pro­fes­sion­als

Colin Firth, Laura Lin­ney, and Jude Law at the premiere of the movie, Ge­nius

Vin­cent La­coste and Gérard Depar­dieu at the open­ing of the movie, Saint-amour Janna Ji Won­ders with all pre­vi­ous win­ners of the Per­spek­tive Fel­low­ship The Made in Ger­many – Per­spek­tive Fel­low­ship tro­phy

Talking about Film series. This is a set of free public dis­cus­sions cen­tred on the films screened in the cur­rent year’s Per­spek­tive se­lec­tion, with dif­fer­ent top­ics and pan­el­lists at each ses­sion. Fi­nally, Glashütte Orig­i­nal also supports the Ber­li­nale as a sec­tion part­ner for the fes­ti­val’s Ret­ro­spec­tive and Ho­mage show­cases, which re­cur ev­ery year. Ret­ro­spec­tive is ded­i­cated to di­rec­tors or film his­tory themes of im­por­tance, while Ho­mage pays trib­ute to a dif­fer­ent film per­son­al­ity ev­ery year by screen­ing a cu­rated se­lec­tion of his/her works – ex­actly the right themes for a watch man­u­fac­ture with a deep re­spect for his­tory and her­itage.

Things wouldn’t be com­plete for Glashütte Orig­i­nal if it hadn’t a place to call its own dur­ing the film fes­ti­val though. For this, there’s the Glashütte Orig­i­nal Lounge that’s on the 24th floor of the Koll­hoff Tower, which is just a stone’s throw away from the Ber­li­nale’s main events. The lounge saw a flurry of ac­tiv­i­ties through­out the fes­ti­val, from host­ing the man­u­fac­ture’s guests to serv­ing as the venue for the press con­fer­ence fol­low­ing the an­nounce­ment of Won­ders as the win­ner of the Made in Ger­many – Per­spek­tive Fel­low­ship. In ad­di­tion, its lo­ca­tion made it the per­fect van­tage point to take in a bird’s eye view of the fes­ti­val’s red car­pet, and down­town Ber­lin as a whole.

CHOOS­ING PART­NERS

The Ber­li­nale, for all its glitz and glam­our, re­mains at its core a highly re­spected event with an el­der states­man of film, Di­eter Kosslick, helm­ing it as fes­ti­val di­rec­tor. Sup­port­ing him is a jury made up of veter­ans from dif­fer­ent as­pects of the in­dus­try, such as Meryl Streep, who presided over Ber­li­nale 2016’s panel. With both sub­stance and style in spades, and av­enues to pro­mote Ger­man cul­ture and tal­ent, it’s easy to see why Glashütte Orig­i­nal has cho­sen to part­ner with the Ber­li­nale. This is mir­rored in the world of mu­sic with its par­tic­i­pa­tion in the Dres­den Mu­sic Fes­ti­val, where the brand presents the Glashütte Orig­i­nal Mu­sicfes­ti­valaward. Like the Made in Ger­many – Per­spek­tive Fel­low­ship, which supports emerg­ing tal­ent in the world of film, the Glashütte Orig­i­nal Mu­sicfes­ti­valaward recog­nises artists who have helped in the de­vel­op­ment of young artists. With Glashütte Orig­i­nal’s steady growth in re­cent years, in­clud­ing the ac­qui­si­tion of its own dial man­u­fac­ture in Pforzheim, it is prob­a­bly just a mat­ter of time be­fore more of such part­ner­ships come to fruition.

Glashütte Orig­i­nal takes a mul­ti­fac­eted ap­proach in its sup­port of the Ber­li­nale that’s an­chored in cel­e­brat­ing their com­mon Ger­man iden­tity

Linda Söf­fker, Janna Ji Won­ders, Glashütte Orig­i­nal’s CEO, Yann Ga­mard, and di­rec­tor of the Ber­li­nale, Di­eter Kosslick Yann Ga­mard pre­sent­ing Janna Ji Won­ders with the Per­spek­tive Fel­low­ship tro­phy Yann Ga­mard and Di­eter Kosslick Meryl Streep

Jude Law

Pan­el­lists pre­pare for a Made in Ger­many – Talking about Film dia­logue ses­sion

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