Show Some Pride
Just before he left Singapore, a friend who was visiting from Hong Kong asked where he could get salted egg potato chips and fish skin crisps. He wanted to buy eight to 10 packs as gifts for friends back home. It was only then that I realised how famous home-grown snack brand The Golden Duck is.
Singapore might be small, but it has quite a big stable of well-known brands. Take Bengawan Solo’s pandan chiffon cakes, for example. They literally sell like hot cakes at the airport, where they are a hit with departing travellers.
That’s how it usually is. We tend to take things for granted. We pay scant attention to the things and people around us, much less cherish them.
I’m a prime example of this. While I live in Holland Village, which is famous for its eateries and watering holes, I hardly dine there. And when I travel, neighbouring destinations such as Malaysia and Indonesia will never top my list.
We are used to looking outwards and not inwards, looking up to others and downplaying ourselves. It’s only when we celebrate National Day or run into problems abroad that we remember the advantages of home.
Indeed, Singapore is home to a host of brands that we can be proud of. From The Golden Duck to the T’ang Quartet, mobile marketplace Carousell to gaming accessories maker Razer, these homegrown names are making waves around the world.
Humility might be a virtue, but let’s not develop an inferiority complex. We should learn to appreciate and showcase our own strengths and talents, and not just be an object of envy to others.