当艺术邂逅美酒WHEN WINE MEETS ART

法国波尔多一级名庄慕登洛修酒庄率先以艺术酒标为葡萄酒的收藏增值,引来其他酒庄与品牌的效仿。The Chateau Mou­ton Roth­schild was the first to re­pro­duce art­works on its wine la­bels, a move that has given its wines col­lectible value and started a trend

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古 代先哲亚里士多德说:“艺术和美酒乃自由人的最高享受。”酒标上的艺术杰作就是二者结合的典范,令人迷醉。法国波尔多一级名庄慕登洛修酒庄可谓艺术酒标的先驱,自1945年起,每年的旗舰红酒酒标都会选用一位当代艺术家的作品,眼光独到。历年来入选的艺术家名单都是响当当的。1958年份红酒采用超现实主义大师达利的绘画《迷人的羔羊》,充满童真。1973年,被公认为20世纪最伟大艺术家的毕加索过世不久,酒庄选用他的一幅作品向他致敬。毕加索创作媒介从绘画到雕塑、版画、陶艺、舞台设计、诗歌、戏 剧,也是开拓“立体派”的功臣。

1975年,以可口可乐丝网与金宝汤画成名的美国波普艺术大师安迪沃荷登场,酒标上出现当时掌舵人菲利普·德·罗思柴尔德男爵(Baron Philippe de Roth­schild,1902-1988)的面孔,色彩缤纷。

还有画家米罗、夏加尔、多媒体艺术家小野洋子(Yoko Ono)、英国查尔斯王子都和酒庄合作过。韩国单色画派始祖李禹焕如果不画画,就会去酿酒。2013年份的酒标出现浅紫色葡萄单宁的演变,如同美酒陈年至饱满。2014年份红酒由英国波普画家霍克尼(David Hock­ney)出手,他画了两个杯子,一满一空,向慕登佳酿的酿造与刚过世的朋友菲利萍·德·罗斯柴乐德女爵致敬。

艺术画用作酒标,为酒品增值,多年来成为收藏家的珍藏,慕登也是波尔多酒庄中收藏价高的一款。有时葡萄酒年份不够好,但不影响业绩,因为购买者在乎的不是瓶中酒,而是珍贵的酒标,“醉翁之意不在酒”也。

影响所及,专营法国高级限量版佳酿的“庞狄莎”(Pont des Arts)在2010年成立,借在拿破仑时 代建成、横越巴黎塞纳河的艺术桥为名,打出“连接艺术及美酒的桥梁”的旗帜,至今销售超过20个国家地区,本地代理商为JR Asia。

“庞狄莎”创办人庞天宝与潘雅德结合美酒与艺术的兴趣,与法国顶级庄园合作,量身定做艺术酒标推出限量酒款。他们的合作对象包括:已故中国驻法画家赵无极、中国画家岳敏君。

去年,庞狄莎和西班牙画家米格尔·巴塞洛(Miquel Barcelo)合作,其画出现在七款波尔多和勃艮第酒款的酒标上。其中一款是和Chene Bleu酒庄合作的2015年份桃红酒,米格尔的斗牛图贴在1000瓶普通装和480瓶1.5公升装酒标上。Pierre Peter­s特级园两款白中白香槟Re­serve Privee和Re­serve Per­petuelle,酒标为米格尔的八爪鱼,栖身海里的水泡宛如香槟的气泡,各限量900瓶和150瓶。

庞狄莎的最新系列是与全球知名、擅长大型肖像油画的严培明合作推出五款美酒。其中两款与勃艮第顶尖酿酒师埃迪安德蒙蒂(Eti­enne de Mon­tille )合作——精致而丰腴的2014年份沙

萨尼蒙特拉谢一级“墨玑修道院”(Chas­sag­neMon­tra­chet “Ab­baye de Mor­geot” Pre­mier Cru 2014),以及天鹅绒般柔滑丰厚的2014年份歌桐特级“马赫索”(Cor­ton les Marechaudes Grand Cru 2014),配搭严培明的老虎和老鹰油画。三款波尔多佳酿:浓郁而厚实的2015年份圣埃米利昂(Saint-Emil­ion 2015)、细致而平衡的2015年份波美侯(Pomerol 2015),以及丰富果香及成熟单宁的2014年份拉朗德波美侯(La­lande-de-Pomerol 2014),分别贴上严培明的毛泽东(2006年)、多米尼克德维尔潘(2006年)肖像画和蓝色自画像(2016年)。画家深刻的勾勒与笔触,为美酒增添艺术气息。

澳美艺术酒标

其他地区的酒庄不落人后,持续推出艺术酒标,试图将品牌提升为收藏级别。澳大利亚玛格丽特河酒庄露纹自1980年起推出艺术系列酒款,迄今已在酒标上用过百多个画家的作品,包括约翰欧信(John Olsen)、 亚瑟博伊德(Arthur Boyd)等等。酒庄内还设立画廊陈列许多酒标的原画。

美国索诺玛I­magery酒厂从1990年代开始,为每款葡萄酒委托艺术酒标,合作的艺术家包括Bob Nu­gent。华盛顿Ste. Michelle酒庄的Mer­itage系列红酒,常用太平洋西北部艺术家作品做酒标。加州索诺玛的肯木酒庄1975年推出第一个艺术酒标, 2003年的红酒,并以梵高名作《星夜》为酒标设计。美酒与艺术,相得益彰。

Aris­to­tle once said: “Art and wine are the great­est en­joy­ments of the free man”. Wine la­bels that fea­ture works of art can be said to be a com­ing to­gether of the best of both worlds.

Chateau Mou­ton Roth­schild, a top-notch win­ery in the Bordeaux re­gion of France, is prob­a­bly the pi­o­neer in fea­tur­ing art works on wine la­bels. Since 1945, the win­ery has been com­mis­sion­ing a con­tem­po­rary artist each year to pro­duce a piece of art that would then be re­pro­duced on the wine la­bels for that year’s flag­ship red wines.

The artists that the win­ery has en­gaged over the years are well-known names, such as Sal­vador Dali, who cre­ated a whim­si­cal draw­ing of a “charm­ing sheep” for the 1958 vin­tage; and pop artist Andy Warhol, who, in 1975, cre­ated a colour­ful la­bel fea­tur­ing sketches of the win­ery’s then-owner, the Baron Philippe de Roth­schild (1902-1988).

The la­bel also fea­tured a work by Pablo Pi­casso on the la­bel for 1973’s vin­tage as a trib­ute to the artist who had just died.

Other works fea­tured on the Chateau Mou­ton Roth­schild la­bels in­clude those by Joan Miro, Marc Cha­gall and even Yoko Ono (2005 vin­tage) and Prince Charles of Bri­tain (2004). South Korean Dansaekhwa artist Lee Ufan’s 2013 la­bel cen­tres on a spec­trum of shades of pur­ple that turns from light to dark in a nod to the way wine be­comes bet­ter with age. And for the 2014 la­bel, Bri­tish pop artist David Hock­ney cre­ated an il­lus­tra­tion of two wine glasses, one full and one empty, in a trib­ute to Baroness Philip­pine de Roth­schild who had just died.

Bot­tles of wine bear­ing art­work are val­ued not only for their con­tent, but also for the la­bels, and have be­come a col­lec­tors’ item. Chateau Mou­ton Roth­schild’s bot­tles are among the high­est priced from the Bordeaux re­gion, and even with vin­tages that are less than ideal, the win­ery’s busi­ness per­for­mance re­mains strong due to buyer in­ter­est in these la­bels.

Cov­eted La­bels

Winer­ies in other places are also re­leas­ing wines with spe­cially de­signed la­bels to dis­tin­guish their of­fer­ings for col­lec­tors. In Aus­tralia, the Leeuwin Es­tate launched its Art Se­ries in 1980. To date, the win­ery has used the art­work of over a hun­dred artists on its la­bels, in­clud­ing works by lead­ing Aus­tralian artists John Olsen and Arthur Boyd.

Over in the United States, the Im­agery Es­tate Win­ery in Sonoma, Cal­i­for­nia, has com­mis­sioned art­works for all its wines since the 1990s, work­ing with artists such as Amer­i­can artist Bob Nu­gent. An­other win­ery in Sonoma, Ken­wood, launched its first art la­bel in 1975 and, in 2003, it fea­tured Vin­cent van Gogh’s Starry Night on the la­bel for its red wine. Mean­while, the Chateau Ste. Michelle win­ery in Wash­ing­ton State of­ten uses art­works by artists from the Pa­cific North­west for its Mer­itage se­ries of red wines.

Bridg­ing Wine And Art

In 2010, a wine busi­ness spe­cial­is­ing in high-end, lim­ited-edi­tion French wines called Pont des Arts (named af­ter the pedes­trian bridge that was built over the Seine in the Napoleonic era) was founded with the aim of “bring­ing to­gether the best from each of the two worlds of art and wine”. The founders of the com­pany, Thibault Pon­tal­lier and Arthur de Villepin, work with top-drawer French winer­ies to pro­duce lim­ited-edi­tion wines that come with art la­bels. Artists they have worked with in­clude the late France-based Chi­nese painter Zao Wou-Ki and Chi­nese painter Yue Min­jun.

Last year, Pont des Arts part­nered Span­ish painter Miquel Barcelo on wine la­bels for seven Bordeaux and Bur­gundy wines. Barcelo’s il­lus­tra­tion of a fight­ing bull adorns a 2015 rose cre­ated by the Chene Bleu win­ery, which has been bot­tled into 1,000 reg­u­lar bot­tles and 480 1.5-litre mag­num bot­tles. Barcelo also de­signed a la­bel for two Blanc de Blancs cham­pagnes from the Pierre Pe­ters Grand Cru win­ery — the Re­serve Privee and the Re­serve Per­petuelle — whose la­bels come with an il­lus­tra­tion of an oc­to­pus sur­rounded by bub­bles, rem­i­nis­cent of the bub­bles one finds in cham­pagne. There are 900 and 150 bot­tles of the two cham­pagnes are avail­able re­spec­tively.

Pont des Arts’ fifth and lat­est se­ries is a col­lec­tion of five wines worked on in col­lab­o­ra­tion with glob­ally renowned artist Yan Pei-Ming, who is known for his large-scale oil por­traits. Two of these wines are from top Bur­gundy pro­ducer Eti­enne de Mon­tille: the ex­quis­ite and plump Chas­sag­neMon­tra­chet “Ab­baye de Mor­geot” Pre­mier Cru 2014 and the smooth and full-bod­ied Cor­ton les Marechaudes Grand Cru 2014, both of which are adorned with Yan’s oil paint­ings of tiger and ea­gle.

The other three wines in the col­lec­tion are Bordeaux wines: the con­cen­trated and in­tense Saint-Emil­ion 2015, the re­fined and bal­anced Pomerol 2015 and the La­lande-de-Pomerol 2014 burst­ing with the flavours of fresh fruit and tan­nins. The wines come with la­bels bear­ing re­pro­duc­tions of Yan’s The Helms­man (por­trait of Mao Ze­dong, 2006), por­trait of Do­minique de Villepin (2006) and blue self-por­trait (2016) re­spec­tively. The artist's wellde­fined brush strokes add a touch of fine aes­thetic to these fine wines.

To­day, the busi­ness re­tails to buy­ers in more than 20 coun­tries and re­gions around the globe. In Sin­ga­pore, its prod­ucts are dis­trib­uted by JR Asia. Truly, when the worlds of wine and art col­lide, the re­sults can­not be any­thing but good.

慕登洛修红酒2013年份酒标用韩国李禹焕画作。

波尔多名庄慕登—洛修酒庄的酒标,用的都是响当当的艺术家的画作。

Span­ish painter Miquel Barcelo’s art­work on a bot­tle of cham­pagne.

Pont des Arts’lat­est re­lease of Yan Pei-Ming’scol­lec­tion.

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