UP-CLOSE近距离银座珍珠Bright New Start
重新开张的 Mikimoto日本银座旗舰店，以“春天的海洋”为店面形象，诚邀顾客走进宁静的奢华空间，近距离欣赏高品位珠宝，以及日本的艺术与文化精神。High-end Japanese jeweller Mikimoto reopens its flagship store in Ginza with a sparkling facade and exquisite interiors inspired by nature
七楼是Mikimoto展演厅，会不定时举办主题展或其他活动，最近刚结束的是Mikimoto配合去年出版的艺术专书The Pearl Necklace而举办的珍珠项链主题展。
配合新总店开张， Mikimoto推出以海洋为灵感的Praise To Nature顶级珠宝系列，以珍珠、钻石与彩宝，诠释海底世界的多彩多姿，绚烂夺目，华美之极。
设计师之一松原澄子在总店接受本地媒体访问时说：“设计首饰，有时会以珠宝为起点，但Praise To Nature是以海洋为灵感泉源。例如黄金珍珠代表日出时的海洋，白珍珠象征在夜里照射海面的月亮。”
新总店开张时，担任剪彩嘉宾的日本女星米仓涼子佩戴了Praise To Nature系列钻石珍珠项
Mikimoto, Japan’s renowned pearl jeweller, has reopened its flagship store in Tokyo after a revamp lasting over two years. The store in Ginza, which welcomed shoppers on June 1, is housed in a shimmering structure that has become a landmark in the posh shopping district.
Designed by renowned Japanese architect Hiroshi Naito, the main store is inspired by nature, especially the ocean. The architect chose to embellish the exterior of the building with 40,000 pieces of glass to create an effect that brings to mind the sparkling seas.
The remodelled store fronts the main thoroughfare and boasts glass windows that are twostorey tall. Yasuhiko Hashimoto, Mikimoto’s director and executive vice-president of sales and marketing, said: “Most jewellers like to conceal their interiors. Our windows are a rarity in the business and with them, we hope to welcome visitors from different parts of the world into the world of Mikimoto. We are known for pearl jewellery, but we also offer jewellery crafted with other precious gems.”
Retail takes up half the space in the 12-storey complex. The latest collections are showcased on the ground level, while pearl, diamond and other gemstone jewellery pieces are displayed on the second and third levels. The jewellery design and repair service counter is also located on the third level.
The fourth floor is dedicated to pearl necklaces, while the fifth is for haute jewellery. Here, customers can try out various designs in private rooms. Those shopping for engagement and bridal jewellery will head to the sixth level, where a clover-inspired chandelier specially created by Lalique adds to the romantic ambience.
Artworks inspired by nature adorn the entire space. For instance, the stair landing between the first and second floor features a "sea-wave" wall decoration by plaster craftsman Syuhei Hasado. On the second and third floor, an entire wall is covered with tin tiles bearing delicate cherry blossoms by sculptor Tomoya Tachibana.
Themed displays and other events are held in an exhibition hall on the seventh floor. For example, it served as the venue for an exhibition on pearl necklaces held in conjunction with the launch of the art book The Pearl Necklace last year.
The jeweller is also open to hosting cultural events that are not related to jewellery, such as “providing a space for Asian artists to perform or to showcase their works”, said Hashimoto. Ode To Nature
To celebrate the store’s reopening, Mikimoto launched its top-of-the-line Praise To Nature jewellery collection that is inspired by the ocean. The exquisite range interprets the myriad colours and sights of the underwater world using pearls, diamonds and gemstones.
One of the designers, Sumiko Matsubara, shared her design inspiration in an interview with selected Singaporean media at the flagship store, “Sometimes, jewellery design starts with the jewel. However, the Praise To Nature collection is inspired by the sea. The golden pearl represents the sea at sunrise, while the white pearl symbolises the moon that is reflected in the night sea.”
At the ribbon-cutting ceremony, Japanese celebrity Ryoko Yonekura dazzled with a diamondand-pearl necklace and a pair of South Sea pearl earrings from the Praise to Nature collection, as well as other stunning Mikimoto pieces. The necklace, worth some ¥70 million (S$873,000), was designed by Sumiko Matsubara and features Akoya pearls from Japan and white South Sea pearls with 18K white gold, sapphires, garnets, alexandrites and diamonds.
"All pearls are unique, and matching their size and colour is always a challenge," said Sumiko Matsubara. "Moreover, this necklace combines pearls of different colours and other gems. Various aspects of this voluminous necklace had to be harmonized, and we completed this beautiful necklace with passion and exquisite craftsmanship."
Praise To Nature系列其中一款耳环 ，日本Akoya珍珠和钻石相辅相成，珍珠周围以18K白金打造，宛如波光粼粼的海浪。
The Mikimoto flagship store is tall and spacious, with full-length glass windows that are not commonly seen in jewellery stores.
Each level of the Mikimoto flagship store bears a distinct theme. For instance, jewellery created with pearls, diamonds and other gemstones are showcased on the second floor.