Longines’ En­dur­ing Ap­peal镌刻时光


Longines has been cel­e­brat­ing its 185th an­niver­sary this year with a se­ries of events around the world. Be­sides show­cas­ing its iconic time­pieces in cities such as Bangkok, Hong Kong and Sin­ga­pore re­cently, the Swiss watch brand also threw a big bash in Beijing last month as the grand fi­nale.

Held at the his­toric Tai Miao im­pe­rial an­ces­tral tem­ple, which is part of the For­bid­den City, the event saw Chi­nese ac­tress Zhao Liy­ing un­veiled as Longines’ lat­est brand am­bas­sador. She joins its star-studded fam­ily, which in­cludes other Asian celebri­ties such as Hong Kong star Aaron Kwok and Tai­wanese ac­tor Ed­die Peng.

The real star of the evening, how­ever, was Longines’ new Record col­lec­tion. The se­ries of au­to­matic time­pieces, an­nounced at Basel­world 2017, has been awarded a “chronome­ter” dis­tinc­tion by the Swiss Of­fi­cial Chronome­ter Test­ing In­sti­tute.

Time­pieces from the Record col­lec­tion and other iconic mod­ern watches from the brand were dis­played to­gether with a se­lec­tion of its vin­tage pocket watches, timing de­vices and early wrist­watches from the Longines mu­seum in Saint-Imier.

Longines Through Time, a book that traces the brand’s evo­lu­tion, was also launched. The tome is writ­ten by its in­ter­na­tional brand her­itage man­ager, Stephanie Lachat.

Founded in the Swiss town of Saint-Imier in 1832, Longines’ fine watches are avail­able in over 130 coun­tries to­day. The time­pieces are de­signed to suit the tastes and de­mands of the mod­ern con­sumer, even as they re­flect the brand’s core val­ues of tech­ni­cal ex­cel­lence and time­less el­e­gance. Its col­lec­tions are built around sev­eral key pil­lars, such as El­e­gance, Watch­mak­ing Tra­di­tion, Sport and Her­itage.

The el­e­gance of its time­pieces is best ex­em­pli­fied in the Pri­maLuna, Dol­ceVita and the La Grande Clas­sique de Longines col­lec­tions. The com­pany, which has a rich his­tory in tech­ni­cal and stylis­tic in­no­va­tion, was in­spired by the Art Deco move­ment in the de­sign of its ton­neau and has re­ceived sev­eral prizes for the sleek lines of its de­signs.

The pur­suit of tech­ni­cal per­for­mance is para­mount too. Longines has a wealth of ex­pe­ri­ence in de­sign­ing and pro­duc­ing ground-

Longines was cel­e­brat­ing its 185th an­niver­sary in the Tai Miao tem­ple in Beijing, China.

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