The Busi­ness End

Solomon Islands Business Travel Guide - - News -

It is those 24,000-plus in­ter­na­tional trav­ellers who have helped mould the fi­nan­cial in­fra­struc­ture of Solomon Is­lands that thrives in the present day. The afore­men­tioned in­crease in tourists, his­to­ri­ans and busi­ness trav­ellers en­ter­ing the coun­try from a grow­ing num­ber of ac­cess routes has had a pro­found im­pact on the hospi­tal­ity sec­tor in par­tic­u­lar.

Even over the past year, the rise has been no­table and thus, the ho­tel, lodge, re­sort and home stay do­mains are re­spond­ing ac­cord­ingly.

“Fig­ures for 2016 show for the third year in a row that Solomon Is­lands’ in­ter­na­tional visi­ta­tion in­creased; up 7.3 per­cent on 2015,” the Vis­i­tors Bu­reau ex­plains. “Aus­tralian vis­i­tor arrivals led the way, ac­count­ing for 41.1 per­cent of over­all in­ter­na­tional visi­ta­tion, with New Zealand and the USA com­ing in as our se­cond and third most im­por­tant source mar­kets.

"One of our big­gest op­por­tu­ni­ties lies in the fact that the Solomon Is­lands holds a strong ap­peal for in­ter­na­tional trav­ellers look­ing for some­thing dif­fer­ent"

“But we also con­tinue to see good growth from PNG, up 2.6 per­cent in 2016.”

The chal­lenge now for the busi­nesses flour­ish­ing as a re­sult of this vis­i­tor in­crease is dif­fer­en­ti­a­tion. The at­ten­tion is slowly but surely turn­ing away from sat­u­ra­tion, to com­pe­ti­tion. Sub-sec­tors such as lodges, mo­tels and home stays are adding di­ver­sity for the dif­fer­ent wealth sta­tuses and pref­er­ences of vis­i­tors; but each hav­ing to re­tain a strong sense of Solomon Is­lands iden­tity and cul­ture.

The Vis­i­tors Bu­reau con­tin­ues: “One of our big­gest op­por­tu­ni­ties lies in the fact that the Solomon Is­lands holds a strong ap­peal for in­ter­na­tional trav­ellers look­ing for some­thing dif­fer­ent; a unique ‘liv­ing’ cul­ture, WWII his­tory, div­ing, fish­ing, surf­ing, trekking and yacht­ing to cover just some of the niche tourism op­por­tu­ni­ties we of­fer.”

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