Solomon Is­lands Vis­i­tors Bu­reau

Solomon Islands Business Travel Guide - - News -

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FOUNDED IN 1969 as the Solomon Is­lands Tourist Author­ity (SITA), be­fore re­brand­ing in 1996 as the Solomon Is­lands Vis­i­tors Bu­reau, the SIVB is a statu­tory body in­cor­po­rated into the Min­istry of Cul­ture & Tourism, and ad­min­is­tered specif­i­cally un­der the aus­pices of the Depart­ment of Tourism.

As the na­tional tourist of­fice of the Solomon Is­lands, the Solomon Is­lands Vis­i­tors Bu­reau’s pri­mary role is to pro­mote the many and var­ied op­por­tu­ni­ties the des­ti­na­tion of­fers to in­ter­na­tional trav­ellers; in the process fos­ter­ing an ap­pre­ci­a­tion of the coun­try’s unique cul­ture, his­tory and nat­u­ral en­vi­ron­ment and help­ing to cre­ate a sus­tain­able and en­vi­ron­men­tally re­spon­si­ble tourism in­dus­try to the ben­e­fit of all Solomon Is­landers.

To­day, with full Gov­ern­ment sup­port, the SIVB plays a ma­jor role both do­mes­ti­cally and in­ter­na­tion­ally and is play­ing a ma­jor role in the coun­try’s eco­nomic fu­ture.

The Bu­reau in­tro­duces: “Tourism is be­ing seen as an eco­nomic saviour for the Solomon Is­lands and is now po­si­tioned as the fifth ma­jor source of foreign ex­change af­ter tim­ber, crude palm oil, co­coa beans and co­pra. The Gov­ern­ment has gone on record as say­ing it sees tourism be­com­ing a top two source of foreign ex­change within the next five-10 years.” Asia Out­look (AsO): What is the strat­egy be­ing en­cour­aged by the SIVB to reach this goal? SIVB: From the SIVB’s per­spec­tive we ide­ally want to grow our leisure mar­ket which cur­rently sits at 30 per­cent of our over­all in­ter­na­tional visi­ta­tion. With new op­er­a­tors com­ing on­line in both our tra­di­tional and de­vel­op­ing source mar­kets we are con­fi­dent this growth will be achieved.

We also hope to see an in­crease in our ac­com­mo­da­tion in­fra­struc­ture, par­tic­u­larly in Ho­niara. We see huge po­ten­tial from the MICE and re­lated busi­ness traf­fic and need more re­sources to tap into and grow this area of the busi­ness.

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