New York hearts Cape Town

African Independent - - TRAVEL -

New York city is many cities in one with many cul­tures; in­ner-city liv­ing at its best and most di­verse.

In New York they be­lieve that any­thing is pos­si­ble if you’re will­ing to work for it and you don’t take ‘No’ for an an­swer

the bar­ri­caded Trump Tower and thought maybe not.

New York voted over­whelm­ingly for Hil­lary Clin­ton, al­most 60 per­cent to Trump’s 36 per­cent. Enough said.

Be­yond the pol­i­tics, you could never com­pare the nat­u­ral beauty of Cape Town to New York’s largely man­i­cured looks, but the two have enough in com­mon to war­rant a mean­ing­ful friend­ship. Or at least, friends with ben­e­fits.

Cape Town’s as­pi­ra­tions are tied to a sure win­ner in the Big Ap­ple. There are few bet­ter ex­am­ples to fol­low.

“There’s an op­por­tu­nity that lies across the At­lantic Ocean. The story of New York is that ev­ery­thing is pos­si­ble. It doesn’t mat­ter where you are in the world, it’s up to you to make that dif­fer­ence. That a small city at the tip of Africa con­nected with a global player such as New York, means you don’t have to sit back and wait for things to hap­pen.

“In New York they be­lieve that any­thing is pos­si­ble if you’re will­ing to work for it, and you don’t take No for an an­swer,” Du­miny says.

New York is in­ner-city liv­ing at its best and most di­verse, with patches of seren­ity. It is a city of parks that brings com­mu­ni­ties, col­leagues and strangers to­gether. It’s a place where the Broad­way Base­ball League plays games in Cen­tral Park on a Thurs­day af­ter­noon. Scores of fam­i­lies bask in the sun, stretched out on the grass. Sum­mer in New York is a sight to be­hold.

It’s im­pos­si­ble to put a fin­ger on New York. It is many cities in one, many cul­tures and lan­guages. It’s a place of op­por­tu­nity for some, a place of hard­ship for oth­ers and home to mil­lions more. It’s where the world gath­ers to do busi­ness and study, but also ab­sorb the com­plex­i­ties of a place that isn’t


The US is Cape Town’s third (cur­rently the sec­ond in 2017) largest in­ter­na­tional source mar­ket. In 2015, 30% of ar­rivals from the US to Cape Town orig­i­nated at or trav­elled via New York City air­ports.

• Africa as a re­gion en­joys an es­ti­mated 0.5% of the US over­seas out­bound mar­ket, sit­ting at 74 mil­lion out­bound trav­ellers in 2015, so there is huge po­ten­tial for growth.

• For the last three years, there has been over a 4.7% growth rate in ar­rivals to Cape Town and seems to be main­tain­ing an up­ward trend.

• The lat­est po­lit­i­cal un­cer­tainty glob­ally has had the in­ad­ver­tent ef­fect of South Africa be­ing per­ceived as a safer coun­try and there­fore a good time to cap­i­talise on in­clu­siv­ity of Cape Town.

• Their peak travel times over the past three years are in June and July, which makes it an ex­cel­lent mar­ket to ad­dress sea­son­al­ity.

• Cul­ture, at­trac­tions, wildlife and ad­ven­ture are their main affini­ties, which speak di­rectly to Cape Town’s tourism of­fer­ing.

• Daily spend is high from the US mar­ket and on the in­crease, by 42% from R890 in 2014 to R1 260 in 2015. This was 52% above the av­er­age daily spend of a for­eign vis­i­tor in 2015. –


Fred Dixon, CEO of New York City and Com­pany, and Cape Town Tourism CEO En­ver Du­miny sign the his­toric part­ner­ship in New York.

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