New York hearts Cape Town
New York city is many cities in one with many cultures; inner-city living at its best and most diverse.
In New York they believe that anything is possible if you’re willing to work for it and you don’t take ‘No’ for an answer
the barricaded Trump Tower and thought maybe not.
New York voted overwhelmingly for Hillary Clinton, almost 60 percent to Trump’s 36 percent. Enough said.
Beyond the politics, you could never compare the natural beauty of Cape Town to New York’s largely manicured looks, but the two have enough in common to warrant a meaningful friendship. Or at least, friends with benefits.
Cape Town’s aspirations are tied to a sure winner in the Big Apple. There are few better examples to follow.
“There’s an opportunity that lies across the Atlantic Ocean. The story of New York is that everything is possible. It doesn’t matter where you are in the world, it’s up to you to make that difference. That a small city at the tip of Africa connected with a global player such as New York, means you don’t have to sit back and wait for things to happen.
“In New York they believe that anything is possible if you’re willing to work for it, and you don’t take No for an answer,” Duminy says.
New York is inner-city living at its best and most diverse, with patches of serenity. It is a city of parks that brings communities, colleagues and strangers together. It’s a place where the Broadway Baseball League plays games in Central Park on a Thursday afternoon. Scores of families bask in the sun, stretched out on the grass. Summer in New York is a sight to behold.
It’s impossible to put a finger on New York. It is many cities in one, many cultures and languages. It’s a place of opportunity for some, a place of hardship for others and home to millions more. It’s where the world gathers to do business and study, but also absorb the complexities of a place that isn’t
The US is Cape Town’s third (currently the second in 2017) largest international source market. In 2015, 30% of arrivals from the US to Cape Town originated at or travelled via New York City airports.
• Africa as a region enjoys an estimated 0.5% of the US overseas outbound market, sitting at 74 million outbound travellers in 2015, so there is huge potential for growth.
• For the last three years, there has been over a 4.7% growth rate in arrivals to Cape Town and seems to be maintaining an upward trend.
• The latest political uncertainty globally has had the inadvertent effect of South Africa being perceived as a safer country and therefore a good time to capitalise on inclusivity of Cape Town.
• Their peak travel times over the past three years are in June and July, which makes it an excellent market to address seasonality.
• Culture, attractions, wildlife and adventure are their main affinities, which speak directly to Cape Town’s tourism offering.
• Daily spend is high from the US market and on the increase, by 42% from R890 in 2014 to R1 260 in 2015. This was 52% above the average daily spend of a foreign visitor in 2015. –
Fred Dixon, CEO of New York City and Company, and Cape Town Tourism CEO Enver Duminy sign the historic partnership in New York.