Jeep needs to roll the Stones out to SA
I LOVE the world’s fastest library. Where else but on the internet can one quickly find out the age of the Jeep, sponsors of ancient rock stars the Rolling Stones, showing that they’re gathering no moss on their forthcoming European tour.
Jeep was first produced in 1940. That makes it 78 but still older than them Stones. Yet they are contemporaries. Mick Jagger turns 75 in July. Keith Richards is 75 in December. Charlie Watts is 76. Ronnie Wood is 70. They’re almost as youthful as the Jeep.
This year the Rolling Stones will perform in the UK, Ireland, France, Germany, the Czech Republic and Poland from May 17 to July 8 with special guests, the Jeep range, to rev up an exciting brand experience. While that sounds like a match made in rock heaven, I am disappointed that they will not be driving to South African shores.
Come on Jeep, this would have been the right thing to do. It will show the world that Ramaphoria is walking the talk with Katy Perry on the way, followed by the legendary Carlos Santana. This is probably the last time the world may be witness the Rolling Stones before they hang up their microphones.
I saw them at Ellis Park in February 1995. They were amazing. The world’s last great rock n roll band should sing farewell to South Africa. Alternatively, Jeep must do its bit to ensure that real nonmotoring journalists who know their rock tease from their torque be driven to OR Tambo International by Jeep to catch a plane to one of their European gigs and share the experience with readers and listeners.
Hope you’re reading Messrs Richard Sloman and Shane Howarth, the men behind the Jeep brand in South Africa. Now, that’s rock n roll. And I’d love it.