Com­pa­nies’ rights must be en­forced

Business Day - Business Law and Tax Review - - BUSINESS LAW & TAX REVIEW -

prop­erty mat­ters with min­i­mal ef­fort and no un­due de­lays.

From an in­tel­lec­tual prop­erty per­spec­tive clients seek­ing to do busi­ness on the African con­ti­nent can rely on their trusted ad­viser in the form of a lead­ing South African le­gal firm hav­ing an in-depth knowl­edge and un­der­stand­ing of the laws, prac­tices, cus­toms and pro­ce­dures in each re­gion, as op­posed to hav­ing to seek and de­velop a new ad­vi­sory re­la­tion­ship in each ter­ri­tory.

It should be borne in mind that Africa is ex­pected to con­tinue en­joy­ing sub­stan­tial eco­nomic growth and in­creased eco­nomic ac­tiv­ity, and as such ob­tain­ing in­tel­lec­tual prop­erty pro­tec­tion and main­tain­ing and en­forc­ing these rights should be at the top of any check­list of a com­pany seek­ing to ob­tain a dom­i­nant po­si­tion in to­day’s global econ­omy. This is where South African law firms have a key role to play and are com­ing into their own quite re­mark­ably.

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