Show day at­ten­dance fig­ures jump

Business Day - Home Front - - HOMEFRONT -

MAR­KET MOV­ING In­ter­est in the res­i­den­tial prop­erty mar­ket in Jo­han­nes­burg fol­low­ing the 2010 Soc­cer World Cup has shown a marked in­crease, ac­cord­ing to fig­ures re­leased by Vered Es­tates. The com­pany recorded an av­er­age of 13,6 and 14,1 vis­i­tors per show house in Jo­han­nes­burg dur­ing the months of July and Au­gust re­spec­tively, higher than the 12,4 recorded in June. MD Jonny Novick says the high­est num­ber of vis­i­tors to a sin­gle show house on any one day dur­ing July and Au­gust was 100 peo­ple. “Our most pop­u­lar house was the 85 on Cen­tral devel­op­ment in the sub­urbs of Atholl and Illovo. This is sur­pris­ing as these units are on the mar­ket from R11,7m, show­ing that there is still a healthy ap­petite for high­end prop­er­ties.” Novick says the sec­ond most pop­u­lar house dur­ing this pe­riod at­tracted 60 peo­ple. “The fig­ures, par­tic­u­larly in July, are en­cour­ag­ing as many peo­ple were dis­tracted by the World Cup. The up­ward move­ment in show-day at­ten­dance fig­ures, are a good sign that the re­cov­ery we have seen in the res­i­den­tial mar­ket is set to con­tinue dur­ing the rest of this year. Hous­ing mar­ket statis­tics re­leased by FNB show that prop­erty prices in­creased 7,2% year-on-year in the 12 months to Au­gust.”

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