Designers tickled pink
Those with a phobia about pink be warned — pink is popping up all over, from the catwalk to the couch, from nail polish to gadgets, and from entrance halls to bathrooms, writes Michelle Swart
PASSIONATE pinks — from fuchsia to watermelon — are the trend to watch out for at Decorex Cape Town to be held at the Cape Town International Convention Centre from April 29 to May 2.
“This leading-edge interior design show opens its doors on the same day as the royal wedding, a highly anticipated event that might catapult the popularity of pink to new heights — after all, it is the colour for romantic love,” says Cairey Slater, who heads the show.
Not that pink needs any assistance from Kate and William. Pantone, the global authority on colour trends has proclaimed a vibrant hot pink as its official colour for 2011. A closer look at this festive colour, christened honeysuckle, shows its confidence and energy.
Lee Eiseman, director of the Pantone Colour Institute in the US, says red-pink honeysuckle represents encouragement and support.
“It elevates our psyche, instilling the confidence, courage and spirit to meet the exhausting challenges of everyday life.
“In times of stress we need something to lift our spirits. Red-pink is a captivating, stimulating colour that gets the adrenaline going.”
Hot pink’s energising qualities can be attributed to its close connection with its mother colour, red, seen as the most physical, viscerally alive hue in the spectrum.
However, you don’t have to transform your home into a pink palace. This racy colour can be incorporated into a décor scheme by patterns on cushions, bedspreads, small kitchen appliances and table-top accessories. You could go a step further by painting a focus wall in pink to add vibrancy to a family room, kitchen or entrance hall.
Anne Roselt, Plascon colour manager, says the Zeitgeist is right for strong pink and red shades. “Worldwide there’s a more positive energy and an indication the economy is picking up. The stresses of the past several years resulted in a yearning for soothing colours such as blue and green. Now we’re beginning to lift our heads to face life with renewed energy.”
She says that the success of films such as the Twilight saga has helped to prepare the way for the renewed popularity of red and its associated pink colours.
The love-inspired Plascon colour forecast for 2011 includes fashionable red and pink-red shades, such as Bright Blush, the wine-red Merry Go Round and the earthy Rickshaw Red, which is reminiscent of burst pomegranates.
Four colour connoisseurs will interpret each of the trendy love-besotted colour palettes in highly individual concept stands. Katie Thompson of ReCreate rekindles romance with blushing pastels and new nudes; Etienne Hanekom, art director of the award-winning magazine Plascon Spaces, plays with vibrant brights without holding back; Gregory Mellor takes his cue from ecosustenance, while Yolande Wieners of D² conceptualises a space in future forward greys, metallics and super trendy red-pink, which she combines with aqua.
Thompson will be designing a creative studio for work, play, sleep and dream.
“I will be taking a humorous look at vintage nostalgia, incorporating touches of pink in the space. Pastel pink reminds me of soft comfortable caring nostalgic memories filled with love, while bright hot pink is more energetic, bringing back fun, crazy days.”
Hanekom says he’ll opt for red. “Lots of it. Red is a perfect match with metallic and greys for a garage-hobby area. It says danger zone — this is a place for men.”
So de rigueur is pink right now that the latest issue of Plascon Spaces is dedicated to the power of pink.
Roselt says we are ready to break away from neutral colours. “Neutrals are still preferred for expensive home-décor items such as sofas, curtains and large kitchen appliances, including fridges and stoves. But smaller, and therefore more affordable, items such as food processors, toasters, glassware and bedding are where warm pinks like honeysuckle will prevail in the future.”
She will gladly introduce vibrant pinks in her own home. “What’s great about this energetic colour is that a little bit goes a long way. I would use bands of red-pink to brighten up large, neutral scatter cushions. I will go even bolder and paint an accent wall in my dining room red-pink, as it stimulates conversation and appetite.”
Should this bold pink move pack too much punch she will repaint the wall.
“If you don’t try something new you’ll never know what you’re missing.”
SHOCKING PINK: Plascon’s Mystic Tulip turns a once uninviting lounge into a popping parlour. Above the crisp white mantelpiece a set of painted pink antlers add a playful note, while upholstery and carpeting in shades of red add sophistication.