De­sign­ers tick­led pink

Those with a pho­bia about pink be warned — pink is pop­ping up all over, from the cat­walk to the couch, from nail pol­ish to gad­gets, and from en­trance halls to bath­rooms, writes Michelle Swart

Business Day - Home Front - - HOMEFRONT -

PAS­SION­ATE pinks — from fuch­sia to wa­ter­melon — are the trend to watch out for at Decorex Cape Town to be held at the Cape Town In­ter­na­tional Con­ven­tion Cen­tre from April 29 to May 2.

“This lead­ing-edge in­te­rior de­sign show opens its doors on the same day as the royal wed­ding, a highly an­tic­i­pated event that might cat­a­pult the pop­u­lar­ity of pink to new heights — af­ter all, it is the colour for ro­man­tic love,” says Cairey Slater, who heads the show.

Not that pink needs any as­sis­tance from Kate and Wil­liam. Pan­tone, the global au­thor­ity on colour trends has pro­claimed a vi­brant hot pink as its of­fi­cial colour for 2011. A closer look at this fes­tive colour, chris­tened hon­ey­suckle, shows its con­fi­dence and en­ergy.

Lee Eise­man, di­rec­tor of the Pan­tone Colour In­sti­tute in the US, says red-pink hon­ey­suckle rep­re­sents en­cour­age­ment and sup­port.

“It el­e­vates our psy­che, in­still­ing the con­fi­dence, courage and spirit to meet the ex­haust­ing chal­lenges of ev­ery­day life.

“In times of stress we need some­thing to lift our spir­its. Red-pink is a cap­ti­vat­ing, stim­u­lat­ing colour that gets the adren­a­line go­ing.”

Hot pink’s en­er­gis­ing qual­i­ties can be at­trib­uted to its close con­nec­tion with its mother colour, red, seen as the most phys­i­cal, vis­cer­ally alive hue in the spec­trum.

How­ever, you don’t have to transform your home into a pink palace. This racy colour can be in­cor­po­rated into a dé­cor scheme by pat­terns on cush­ions, bed­spreads, small kitchen ap­pli­ances and ta­ble-top ac­ces­sories. You could go a step fur­ther by paint­ing a fo­cus wall in pink to add vi­brancy to a fam­ily room, kitchen or en­trance hall.

Anne Roselt, Plas­con colour man­ager, says the Zeit­geist is right for strong pink and red shades. “World­wide there’s a more pos­i­tive en­ergy and an in­di­ca­tion the econ­omy is pick­ing up. The stresses of the past sev­eral years re­sulted in a yearn­ing for sooth­ing colours such as blue and green. Now we’re be­gin­ning to lift our heads to face life with re­newed en­ergy.”

She says that the suc­cess of films such as the Twi­light saga has helped to pre­pare the way for the re­newed pop­u­lar­ity of red and its associated pink colours.

The love-in­spired Plas­con colour fore­cast for 2011 in­cludes fash­ion­able red and pink-red shades, such as Bright Blush, the wine-red Merry Go Round and the earthy Rick­shaw Red, which is rem­i­nis­cent of burst pomegranates.

Four colour con­nois­seurs will in­ter­pret each of the trendy love-be­sot­ted colour pal­ettes in highly in­di­vid­ual con­cept stands. Katie Thompson of ReCre­ate rekin­dles ro­mance with blush­ing pas­tels and new nudes; Eti­enne Hanekom, art di­rec­tor of the award-win­ning mag­a­zine Plas­con Spaces, plays with vi­brant brights with­out hold­ing back; Gre­gory Mel­lor takes his cue from eco­sus­te­nance, while Yolande Wieners of D² con­cep­tu­alises a space in fu­ture for­ward greys, metallics and su­per trendy red-pink, which she com­bines with aqua.

Thompson will be designing a cre­ative stu­dio for work, play, sleep and dream.

“I will be tak­ing a hu­mor­ous look at vintage nos­tal­gia, in­cor­po­rat­ing touches of pink in the space. Pas­tel pink re­minds me of soft com­fort­able car­ing nos­tal­gic mem­o­ries filled with love, while bright hot pink is more en­er­getic, bring­ing back fun, crazy days.”

Hanekom says he’ll opt for red. “Lots of it. Red is a per­fect match with me­tal­lic and greys for a garage-hobby area. It says dan­ger zone — this is a place for men.”

So de rigueur is pink right now that the lat­est is­sue of Plas­con Spaces is ded­i­cated to the power of pink.

Roselt says we are ready to break away from neu­tral colours. “Neu­trals are still pre­ferred for ex­pen­sive home-dé­cor items such as so­fas, cur­tains and large kitchen ap­pli­ances, in­clud­ing fridges and stoves. But smaller, and there­fore more affordable, items such as food pro­ces­sors, toast­ers, glass­ware and bed­ding are where warm pinks like hon­ey­suckle will pre­vail in the fu­ture.”

She will gladly in­tro­duce vi­brant pinks in her own home. “What’s great about this en­er­getic colour is that a lit­tle bit goes a long way. I would use bands of red-pink to brighten up large, neu­tral scat­ter cush­ions. I will go even bolder and paint an ac­cent wall in my din­ing room red-pink, as it stim­u­lates con­ver­sa­tion and ap­petite.”

Should this bold pink move pack too much punch she will re­paint the wall.

“If you don’t try some­thing new you’ll never know what you’re miss­ing.”


SHOCK­ING PINK: Plas­con’s Mys­tic Tulip turns a once un­invit­ing lounge into a pop­ping par­lour. Above the crisp white man­tel­piece a set of painted pink antlers add a play­ful note, while up­hol­stery and car­pet­ing in shades of red add so­phis­ti­ca­tion.

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