South African prop­erty go­ing green

Business Day - Home Front - - HOMEFRONT -

AWARE More peo­ple the world over are acting on the aware­ness that the planet’s re­sources need to be pre­served and pro­tected, a phi­los­o­phy which has spilled over into the prop­erty arena. Adrian Goslett, CEO of RE/MAX of south­ern Africa, says that the US is one of the lead­ers when it comes to designing and build­ing green homes. “Up to 70% of the buy­ers in the Gen­er­a­tion X group in the US in­di­cated that they would be will­ing to pay more for houses that in­cor­po­rate green tech­nol­ogy in the de­sign,” he says. Re­search shows that in gen­eral, US home­buy­ers would pay be­tween 11% and 25% more for green homes.

Re­cently SA started to fo­cus on in­cor­po­rat­ing green tech­nol­ogy into res­i­den­tial build­ings, and aware­ness around the ben­e­fits has in­creased — es­pe­cially in light of the ris­ing elec­tric­ity costs, among oth­ers. “How­ever, we are still far be­hind the trend … and home­own­ers of­ten find it an ex­pen­sive out­lay to in­cor­po­rate green tech­nol­ogy,” says Goslett. “As de­mand for cost ef­fec­tive and en­vi­ron­men­tally friendly build­ing prac­tices and tech­nol­ogy grows, the cost associated with these items should re­duce.” The Green Build­ing Coun­cil of SA is cur­rently pi­lot­ing a rat­ing tool for multi-unit res­i­den­tial build­ings to give them an of­fi­cial “green” cer­ti­fi­ca­tion. “The hope is that this kind of tool will soon be avail­able for free­stand­ing res­i­den­tial homes,” says Goslett.

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