The key to a sale is cor­rect pric­ing

Business Day - Home Front - - HOMEFRONT -

RE­AL­ITY CHECK Af­ter a slightly more buoy­ant end to last year there was a spirit of op­ti­mism and the gen­eral feel­ing was that we were fi­nally see­ing signs of re­cov­ery in the prop­erty mar­ket. This year, while Pam Gold­ing Prop­er­ties has achieved an in­crease in unit sales — sales vol­umes — it seems that gen­er­ally house prices re­main rel­a­tively flat in many ar­eas. The lat­est sta­tis­tics from Ooba re­veal that there has been a year-onyear de­cline of 6.5% in the na­tional av­er­age pur­chase price recorded as at April this year, says Carol Reynolds, Pam Gold­ing Prop­er­ties area prin­ci­pal for the Dur­ban North and La

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