Swatched on by fab­rics

Clash­ing prints, cre­ative col­lab­o­ra­tion and a no-in­hi­bi­tions ap­proach to dec­o­rat­ing are some of the hot new decor di­rec­tions un­fold­ing at Decorex. Michelle Swart finds out more

Business Day - Home Front - - HOMEFRONT -

TO BE held at the Gal­lagher Con­ven­tion Cen­tre, Midrand from Au­gust 5 - 9 the em­pha­sis at this year’s Decorex Joburg is on a mod­ern “Afropoli­tan” style.

Me­lanie Robin­son, port­fo­lio di­rec­tor of Decorex SA says: “We are thrilled to join a won­der­ful line-up of de­sign­ers and fab­ric houses on a cre­ative cru­sade to prove once and for all that there’s noth­ing clichéd about an African aes­thetic.”

Weav­ing to­gether de­sign trends the team of Lau­rence Brick Cre­ative Direc­tion brings their vi­sion­ary fab­rics and trends in­stal­la­tion “New Look Africa” to Decorex Joburg. The LBCD trio — cu­ra­tor Lau­rence Brick, Timna Rus­sell, a lead­ing trends fore­caster and prod­uct de­vel­oper in the South African tex­tiles and home dé­cor in­dus­try, and Cathy O’Clery, award-win­ning jour­nal­ist and re­spected ex­pert on in­te­rior and con­tem­po­rary de­sign — take up the cloth to show­case South African de­sign in a cut­ting-edge con­text.

“In mod­ern African homes colour is not held back. It is not wishy-washy or sub­tle; it is in­tense and bold. Of­ten used with dra­matic pat­tern and printed tex­tiles, tiles and ce­ram­ics, the vivid colours hum with life. If colour is an in­di­ca­tion of mood then Africa is wide-awake and par­ty­ing,” says O’Clery.

New Look Africa is a fresh and in­spir­ing cel­e­bra­tion of con­tem­po­rary African style — a sen­sa­tional style which the world has be­gun to sit up and take no­tice,” Brick ex­plains. “The stand, com­mis­sioned by Decorex Joburg for the en­trance to the main hall, will present two in­no­va­tive and stylish rooms to show­case for­ward trends in African dec­o­rat­ing for 2011.”

In a more sub­dued mood The Zam­bezi Bar will show that strong colour can be em­ployed in a so­phis­ti­cated and laid back man­ner. Threads of rich orange, turquoise, gold and white of­fer a fresh pal­ette which is dis­tinctly African but with global ap­peal.

Other trend-fo­cused fab­ric fea­tures at Decorex Joburg 2011 in­clude The Wall­pa­per In­stal­la­tion where Her­tex, Black Fab­rics, U&G Fab­rics, Silk & Cot­ton Com­pany, Wall­pa­per Inn, De­sign Syn- dicate, Dé­cor Wall­pa­per Com­pany and other big names roll out their lat­est on-trend wall­pa­per ranges in a unique gallery set­ting.

The iconic Shwe Shwe Fab­ric will be in the limelight at “Gabi Gabi 2011”, a new ad­di­tion to the South African Hand­made Col­lec­tion, a multi-faceted show­case of South African tex­tiles, cu­rated by craft sec­tor spe­cial­ist Sue Heath­cock.

This col­lec­tion of truly South African prod­ucts will see tex­tile mavens Ronel Jor­daan and the De­sign Team launch­ing new prod­ucts through the Gabi Gabi space, to­gether with 40 emerg­ing and es­tab­lished craft en­trepreneurs.

A pas­sion­ate be­liever in fab­ric’s power to transform the mood of a room is Haidee Kramer of Home Fab­rics. In the 2012 edi­tion of”‘It’s all in the De­tail,” the an­nual source­book pub­lished by Decorex SA, Kramer re­veals her take on the lat­est fab­ric trends. As Jo­han­nes­burg-based de­sign/mar­ket­ing di­rec­tor and co-owner of Home Fab­rics, Kramer re-in­ter­prets her global trend ob­ser­va­tions to ap­peal to the lo­cal con­sumer.

“I am pas­sion­ate about colour; it is un­doubt­edly the most im­por­tant power of ex­pres­sion. Yet the nat­u­ral non-colour of linen is my favourite hue. I love to ac­cent with shots of real colour and I am in­fat­u­ated with beeswax yel­low in com­bi­na­tion with ma­genta.”

Her best dé­cor tip? “Plains con­tinue to dom­i­nate, so the fea­ture wall is very im­por­tant. Wall­pa­per al­lows one to in­ject real in­ter­est and char­ac­ter into a room.”

Bring bold­ness to a neu­tral in­te­rior with strik­ing nov­elty wall­pa­per, such as the Ei­jffin­ger UN Bisou range by Home Fab­rics.

Bring a room bang up to date with quirky prints from De­signer Guild’s Barcelona range.

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