A home en­ter­tainer’s dream

Michelle Swart finds out more about the Decorex De­signer Col­lec­tion

Business Day - Home Front - - HOMEFRONT -

GET­TING in­tro­duced to South African de­sign minds leaves an in­deli­ble im­pres­sion. It’s about the pas­sion, the quirky attitude, the cre­ative street-wise­ness and lo­cal-is-lekker­ness. In a coun­try with 11 of­fi­cial lan­guages they’ve added a unique de­sign di­alect.

At Decorex Joburg South African de­sign­ers will have their voices heard through their prod­ucts. In clay. In porce­lain. In turned, nat­u­ral and painted wood. In hand­printed tex­tiles. In nat­u­rals, indigo, greys and turquoise. In re­cy­cled glass.

This is where the Decorex De­signer Col­lec­tion, a de­light­ful new home­ware range, will first pop up. As a whim­si­cal, colour­ful range of sig­na­ture prod­ucts by nine top South African de­sign­ers and ar­ti­sans, the col­lec­tion will be sold at a trend-for­ward pop-up shop at the show and af­ter­wards on­line at www.decorex.co.za .

“Launch­ing this unique range un­der the Decorex SA brand is a dream come true,” says Nika Smit, se­nior pro­ject and brand man­ager. “It’s not only a very vis­i­ble plat­form for these lo­cal de­sign­ers, it also gives South Africans the choice of very de­sir­able pieces to live with.”

Me­lanie Robin­son, port­fo­lio di­rec­tor of Decorex SA, says: “We have al­ways been cru­saders for home-grown de­sign. This new range is an­other bold step to nur­ture this im­por­tant sec­tor.”

Sum­mer en­ter­tain­ing has been the inspiration for the range. “The look is about slow­ing down, en­joy­ing the es­sen­tial things in life, like spend­ing time at home with fam­ily and friends. The items all re­flect the loos­en­ing up of the way we South Africans love to live and en­ter­tain.”

The golden thread run­ning through the range is the sense of pared down sim­plic­ity and whimsy in a mod­ern, very liv­able colour pal­ette of grey, nat­u­rals and turquoise, with a dash of indigo, for a unique ta­ble set­ting.

It’s a chance to stock up on beau­ti­ful hand­made Wonki­ware ce­ramic pasta and soup bowls by Di Mar­shall, com­ple­mented by snack bowls in delft blues, greys, turquoise and soft sea green with a zen-like en­ergy from An­thony Shapiro.

Shapiro says: “The bowls I make are the breath of life I breathe into a lump of clay. When I am in a good rhythm of work they are born rather than made.”

There are whim­si­cal plat­ters, condi­ment jars and sculp­tural ta­ble cen­tre pieces fash­ioned from ce­ramic birds, flow­ers and tea cups by Wendy McLach­lan of Home­bakes Ce­ram­ics.

She com­bines pot­tery tech­niques from the 18th cen­tury with a con­tem­po­rary edge, such as cen­tre pieces made from ce­ramic birds, flow­ers and teacups that are fused by be­ing glazed to­gether.

“My work in ce­ram­ics has as its main fo­cus the do­mes­tic arena: it deals with the home, ei­ther as func­tional ware or as sculp­ture. These pieces speak to the small do­mes­tic rit­u­als that hold our lives to­gether.”

Turned wooden cake-stands and can­dle­sticks by mas­ter crafts- man Zan­der Van Niek­erk from Goet and One Good Turn in solid ash sport a nat­u­ral and duco fin­ish. Tra­di­tional oak bread boards, gi­ant cheese plat­ters and pizza pad­dle boards from the Laid Back Co also bring the nat­u­ral warmth of wood to the range.

Con­tem­po­rary prints fea­ture on nap­kins, place mats and run­ners by De­sign Team, which pair well with Heather Moore’s Skinny laMinx’s aprons, mix-and-match nap­kins and tea tow­els.

Ing­wenya glass cre­ated an amaz­ing new col­lec­tion of fourarm can­de­labras and red wine gob­lets from re­cy­cled glass.

Lisa Firer’s del­i­cate fauna in­spired see-through porce­lain can­dle­light hold­ers and vases com­plete the mood.

Of this White-on-White range she says that tex­ture is the key. “The nub­bly sur­faces are very tac­tile and in­vite touch. The tea light can­dle-holder is a new pat­tern from our pop­u­lar Fyn­bos se­ries, re­leased ex­clu­sively for Decorex SA. The translu­cency of porce­lain comes alive with tex­ture as the light re­veals the pat­terns em­bed­ded in the clay.”

In ad­di­tion to tak­ing the Decorex De­signer Col­lec­tion to the brand’s dé­cor ex­hi­bi­tions held in Cape Town and Dur­ban, the range will also be pop­ping up at other lo­ca­tions through­out the coun­try, while re­tail­ing through se­lected home­ware and dé­cor shops is also on the cards.

“We love the idea of tak­ing the pop-up store con­cept fur­ther as it is in step with the cre­ative, vi­brant na­ture of the Decorex De­signer Col­lec­tion brand,” says Smit.

Find the Decorex De­signer Col­lec­tion at Decorex Joburg from Au­gust 5 to 9, Gal­lagher Con­ven­tion Cen­tre or on­line af­ter the launch at www.decorex.co.za. Find Decorex SA on Face­book and fol­low @decorexSA on Twit­ter.

Goet’s turned wooden cake stands and can­dle­stick hold­ers mix with An­thony Shapiro bowls in sea green, Wonki­ware and nap­kins by De­sign Tea all form part of the Decorex De­signer Col­lec­tion.

A nat­u­ral pal­ette of home­ware items in the New Decorex De­signer Col­lec­tion range — cen­tre­piece by Home­bakes Ce­ram­ics, vases by Lisa Firer and nap­kins by Skinny laMinx.

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