A home entertainer’s dream
Michelle Swart finds out more about the Decorex Designer Collection
GETTING introduced to South African design minds leaves an indelible impression. It’s about the passion, the quirky attitude, the creative street-wiseness and local-is-lekkerness. In a country with 11 official languages they’ve added a unique design dialect.
At Decorex Joburg South African designers will have their voices heard through their products. In clay. In porcelain. In turned, natural and painted wood. In handprinted textiles. In naturals, indigo, greys and turquoise. In recycled glass.
This is where the Decorex Designer Collection, a delightful new homeware range, will first pop up. As a whimsical, colourful range of signature products by nine top South African designers and artisans, the collection will be sold at a trend-forward pop-up shop at the show and afterwards online at www.decorex.co.za .
“Launching this unique range under the Decorex SA brand is a dream come true,” says Nika Smit, senior project and brand manager. “It’s not only a very visible platform for these local designers, it also gives South Africans the choice of very desirable pieces to live with.”
Melanie Robinson, portfolio director of Decorex SA, says: “We have always been crusaders for home-grown design. This new range is another bold step to nurture this important sector.”
Summer entertaining has been the inspiration for the range. “The look is about slowing down, enjoying the essential things in life, like spending time at home with family and friends. The items all reflect the loosening up of the way we South Africans love to live and entertain.”
The golden thread running through the range is the sense of pared down simplicity and whimsy in a modern, very livable colour palette of grey, naturals and turquoise, with a dash of indigo, for a unique table setting.
It’s a chance to stock up on beautiful handmade Wonkiware ceramic pasta and soup bowls by Di Marshall, complemented by snack bowls in delft blues, greys, turquoise and soft sea green with a zen-like energy from Anthony Shapiro.
Shapiro says: “The bowls I make are the breath of life I breathe into a lump of clay. When I am in a good rhythm of work they are born rather than made.”
There are whimsical platters, condiment jars and sculptural table centre pieces fashioned from ceramic birds, flowers and tea cups by Wendy McLachlan of Homebakes Ceramics.
She combines pottery techniques from the 18th century with a contemporary edge, such as centre pieces made from ceramic birds, flowers and teacups that are fused by being glazed together.
“My work in ceramics has as its main focus the domestic arena: it deals with the home, either as functional ware or as sculpture. These pieces speak to the small domestic rituals that hold our lives together.”
Turned wooden cake-stands and candlesticks by master crafts- man Zander Van Niekerk from Goet and One Good Turn in solid ash sport a natural and duco finish. Traditional oak bread boards, giant cheese platters and pizza paddle boards from the Laid Back Co also bring the natural warmth of wood to the range.
Contemporary prints feature on napkins, place mats and runners by Design Team, which pair well with Heather Moore’s Skinny laMinx’s aprons, mix-and-match napkins and tea towels.
Ingwenya glass created an amazing new collection of fourarm candelabras and red wine goblets from recycled glass.
Lisa Firer’s delicate fauna inspired see-through porcelain candlelight holders and vases complete the mood.
Of this White-on-White range she says that texture is the key. “The nubbly surfaces are very tactile and invite touch. The tea light candle-holder is a new pattern from our popular Fynbos series, released exclusively for Decorex SA. The translucency of porcelain comes alive with texture as the light reveals the patterns embedded in the clay.”
In addition to taking the Decorex Designer Collection to the brand’s décor exhibitions held in Cape Town and Durban, the range will also be popping up at other locations throughout the country, while retailing through selected homeware and décor shops is also on the cards.
“We love the idea of taking the pop-up store concept further as it is in step with the creative, vibrant nature of the Decorex Designer Collection brand,” says Smit.
Find the Decorex Designer Collection at Decorex Joburg from August 5 to 9, Gallagher Convention Centre or online after the launch at www.decorex.co.za. Find Decorex SA on Facebook and follow @decorexSA on Twitter.
Goet’s turned wooden cake stands and candlestick holders mix with Anthony Shapiro bowls in sea green, Wonkiware and napkins by Design Tea all form part of the Decorex Designer Collection.
A natural palette of homeware items in the New Decorex Designer Collection range — centrepiece by Homebakes Ceramics, vases by Lisa Firer and napkins by Skinny laMinx.