Retail therapy without a price tag
Michelle Swart finds out more about Johannesburg’s swapping mall
IN ITS ongoing quest to encourage South Africans to discover affordable ways to have fun without compromising on their lifestyle, Capitec Bank launched the country’s first Swapping Mall in Johannesburg during national saving’s month.
The event, which ran for just two days and was held at Atlas Studios, Milpark, on July 30 and 31, invited Jo’burgers to bring along up to five good quality, gently used things they no longer wanted or used, to swap for other people’s stuff they want more. No money was exchanged. More than 700 frugal trendsetters got their swap on and saved at this event.
Charl Nel, Capitec Bank’s Head of Strategic Communications says, “Retail therapy — while great fun — can quickly spiral out of control and land spenders in serious debt. So, to give shoppers that same buzz — without the price tag — we’ve created a unique retail space that looks and sounds like a typical Jo’burg Mall; but instead, everything in it can be swapped; not bought.”
Once they’ve had their items graded and received tokens in return, swappers “check-in” at the Mall to browse through five unique “departments”: home ware; art & design; fashion & accessories; kids toys and books.
“An Essential Swapping Guide was available on Facebook to make the process as simple as possible. There, swappers can see what are ‘good swaps’ before they arrive on the day; what approximate grade their items will receive as well as the quality of things that will be available,” explains Nel.
Inside The Swapping Mall trendy Jo’burg fashion and furniture upcyclers will also be hosting workshops. Hailing from a background of interior design and art direction, the Remedy duo Jessica Baylis and Jéan Wild; NiceFinds founder Indianna Harris and Ivana Raguz of Imagine That!, who uses everyday items like milk cartons to create home décor, will create exclusive pieces like an upcycled clock or a pendant necklace that used to be a belt in the 1980s for swappers to swap with.
The Swapping Mall isn’t the first time Capitec Bank has encouraged South Africans to discover how to have fun, without spending any money. In fact, it is the third in a series of interactive events called The Live Free Project. Previous events were held in Durban and Cape Town in December and February this year.
Left: Jean Wiid and Jessica Baylis, founders of Remedy Design, specialise in furniture resurrection that sources charming and quirky pieces from the most unexpected places and breathes new life into them. Bottom left: Ivana Raguz is a passionate...