Going, gone on the net
Goindustry Dovebid SA talks to Homefront about its second online auction coming up next month
THE second online auction of GoIndustry DoveBid SA’s new property division will take place in November, following a successful inaugural auction in August this year.
The company is the South African representative of international auctioneers GoIndustry DoveBid, which is a listed company on the London Stock Exchange through GoIndustry Plc, with 40 offices in 27 countries.
It is the world’s biggest business assets valuation and disposal company, most of which is conducted via online auctions.
The success behind the global enterprise’s online operation is based on the company’s proprietary auction software platform that has taken more than 10 years to develop at a cost of $10m. The online platform enables auction to be live, fully interactive and 100% secure as the site is hosted entirely in-house.
John Cowing, MD of GoIndustry DoveBid SA, which opened in 2004, says: “It’s time to use this highly successful transactional platform for immovable property and to increase our service offering online to all our auction clients — corporations, property investors, the accounting and legal fraternities and the financial institutions.”
Having recently achieved a BEE level 3 rating, the local company is the first in the group to dedicate a division to online property auctions, with Kim Faclier as MD.
This division benefits from the experience of auctioneer Joey Burke, well known for his property expertise and as a charity auctioneer.
Together with auctioneer and property valuer Donovan Dalton, Burke forms part of Faclier’s new division.
An advantage of GoIndustry DoveBid SA’s new online property division is that while buyers will still be responsible for a 10% deposit on the fall of the hammer, the auctioneer’s commission is only payable when the property transfers and not on the day of the auction. The company has reduced the standard 10% auctioneer’s commission charged to 8%.
Faclier says the concept of auctioning property in real time, online, is the way of the future.
“While there’s no doubt that property auctions as we have known them in the past have been exciting events, the time has come to embrace online, just as we all embraced internet banking.
“In the past auctioneers have gone to enormous expense to host events for upwards of 400 people in one venue, but with only 20 or 30 serious bidders.
“With online you can host a live, multiple property auction that includes properties from across the country and is exposed to buyers across the globe. It also means one single, nationwide advertising campaign, with costs shared by the various vendors.”
Properties handled by GoIndustry DoveBid SA currently range from commercial and industrial to high-end residential.
Four of the upmarket residential properties to be included in its next online auction include two homes in central Cape Town and two units in the Eden on the Bay complex in Bloubergstrand’s Big Bay Beach Estate.
The first of the two Cape Town homes is a luxurious home at 90 Geneva Drive that features five bedrooms, all with bathrooms en suite.
Set against the slopes of Camps Bay with views across the Atlantic coastline, this home has 750m² of living space, with features including an entertainer’s lounge and a media room leading to an outdoor patio area with a built-in gas braai. There is also a games room leading to a deck and swimming pool. Along with a double garage, there is parking on site to accommodate up to seven vehicles.
Faclier says: “This property is ideal either as a family home or to be used as a Cape Town base for a corporate client. Along with the luxury accommodation and lifestyle, the home is impressively laid out for largescale entertaining.”
The second Cape Town home measures 286m² and lies high up on Kloofnek Road. Wellsuited as either a family home or for a work-from-home scenario, it has three bedrooms, two of which are en suite.
Ideal for entertaining, the home has two lounges and a dining room that leads to an open-plan kitchen.
An outside deck and Jacuzzi offer great views of Table Mountain.
A separate garage and store rooms complete the picture.
“Kloofnek Road has become a highly desirable address over the past few years,” says Faclier.
“It has magnificent homes and offers easy access to Table Mountain, Camps Bay, the beaches of Clifton and both the Atlantic Seaboard and the CBD.”
Just 20 minutes from the Cape Town Central City, the Cape West Coast is the setting for the other two residential properties to be auctioned in November.
Both are part of the Eden on the Bay development in the Big Bay Beach Estate, Bloubergstrand, an area that has become a highly popular residential and lifestyle hub.
The first is a 216m² penthouse apartment that has extensive ocean and mountain views. An entertainer’s living and dining room open-plan on to a modern kitchen and scullery, while a double volume staircase leads to the three en suite bedrooms and upstairs balconies.
The second Eden on the Bay property has been described by Faclier as “perfect for someone who enjoys surfing or kitesurfing, as it is just a two-minute walk to the beach”.
Measuring 133m², it has two en suite bedrooms, an open-plan living area with modern kitchen and granite finishes. A balcony offers a side view of the ocean.
These properties, among others, will be on auction via the company’s international website, www.Go-Dove.com/southafrica, and can be viewed online for a month prior to the auction.
Bidding will open on Monday November 14 at 14h00 and close on Wednesday November 16, at 14h00 South African time.
Show days will also be held on site, and information pertaining to this can be found on the website.
Alternative site viewing can be made by prior arrangement with GoIndustry DoveBid SA.
This five-bedroom Camps Bay home is one of three high-end residential properties going under the online hammer from November 14 to 16.