Let Q tailor your Aston
Aston Martin SA has announced the availability of its new personalisation service
THE Daytona Group has announced that South African Aston Martin drivers are now able to join the select group of customers worldwide enjoying the ultimate in bespoke luxury sports car personalisation, courtesy of the Q by Aston Martin service.
The British brand’s tailormade sports cars can now become more unique thanks to the service, which offers almost limitless possibilities when it comes to personalisation. However, do not expect Q to fit any James Bond-style machine guns or rocket launchers.
The most recent example of the service’s capabilities in the SA market is a 2015 Aston Martin V12 Vantage S roadster, finished in the famous Zagato Fiamma Red, with a black leather interior. Working closely with Aston Martin’s design team, Daytona created a car like none other ordered to date — even the trademark Aston wings were painstakingly coated in gold by the same jeweller that hand makes every badge.
“Each time we receive a new car for our showroom the air is filled with excitement, but the arrival of the Fiamma red V12 Vantage S roadster definitely set the bar higher still,” said Rens Rademeyer, general manager of Aston Martin SA. “Not only is it the fastest convertible ever produced by Aston Martin, but it is also in a colour created for the Zagato — making the visual experience unique. It was truly amazing to have the Vantage S roadster on our showroom floor — albeit for a short period before it was delivered to its owner.”
Q by Aston Martin is the brand’s way of synthesising a customer’s individual vision with its design skills and engineering expertise. The goal is to create what each driver views as “the ultimate Aston Martin” because each sports car should be a reflection of the things the owner holds dearest.