Let Q tai­lor your As­ton

As­ton Martin SA has an­nounced the avail­abil­ity of its new per­son­al­i­sa­tion ser­vice

Business Day - Motor News - - MOTOR NEWS - MO­TOR NEWS RE­PORTER

THE Day­tona Group has an­nounced that South African As­ton Martin driv­ers are now able to join the se­lect group of cus­tomers world­wide en­joy­ing the ul­ti­mate in be­spoke luxury sports car per­son­al­i­sa­tion, cour­tesy of the Q by As­ton Martin ser­vice.

The Bri­tish brand’s tai­lor­made sports cars can now be­come more unique thanks to the ser­vice, which of­fers al­most lim­it­less pos­si­bil­i­ties when it comes to per­son­al­i­sa­tion. How­ever, do not ex­pect Q to fit any James Bond-style ma­chine guns or rocket launch­ers.

The most re­cent ex­am­ple of the ser­vice’s ca­pa­bil­i­ties in the SA mar­ket is a 2015 As­ton Martin V12 Van­tage S road­ster, fin­ished in the fa­mous Za­gato Fi­amma Red, with a black leather in­te­rior. Work­ing closely with As­ton Martin’s de­sign team, Day­tona cre­ated a car like none other or­dered to date — even the trade­mark As­ton wings were painstak­ingly coated in gold by the same jeweller that hand makes ev­ery badge.

“Each time we re­ceive a new car for our show­room the air is filled with ex­cite­ment, but the ar­rival of the Fi­amma red V12 Van­tage S road­ster def­i­nitely set the bar higher still,” said Rens Rademeyer, gen­eral manager of As­ton Martin SA. “Not only is it the fastest con­vert­ible ever pro­duced by As­ton Martin, but it is also in a colour cre­ated for the Za­gato — mak­ing the vis­ual ex­pe­ri­ence unique. It was truly amaz­ing to have the Van­tage S road­ster on our show­room floor — al­beit for a short pe­riod be­fore it was de­liv­ered to its owner.”

Q by As­ton Martin is the brand’s way of syn­the­sis­ing a cus­tomer’s in­di­vid­ual vi­sion with its de­sign skills and en­gi­neer­ing ex­per­tise. The goal is to cre­ate what each driver views as “the ul­ti­mate As­ton Martin” be­cause each sports car should be a re­flec­tion of the things the owner holds dear­est.

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